2018 Keynote Speakers
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Confirmed 2018 Presenters
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Wednesday, May 16 | 9:00 – 9:45 am
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Chief Strategy Officer
As the Chief Strategy Officer at Mindset Digital, Marti Post works with leaders in Fortune 100 firms around the world — helping them understand the power of digital communication and strategy. In addition to leading digital transformations for senior executives, she is also a national keynote speaker and leads in-depth sessions on how to write and present with clarity and impact.
Marti began her career at a time when moving into digital consulting was considered a risk. Today, she helps leaders understand that digital is not a department–it’s a entirely new way of thinking.
In addition to developing digital growth strategies for clients, Marti also focuses on internal growth and talent recruitment. She developed her deep expertise in strategy and digital through her roles as: vice president of strategy at Mindstream Interactive; and executive director of social strategy for Resource Interactive, which was one of was the largest independent agencies in the U.S.
Marti has long been captivated by emerging digital trends. She studied digital messaging and gender when she earned her master’s degree from the S.I. Newhouse School of Public Communications at Syracuse University. And today she serves on the Advisory Board of Women in Digital USA and as an Adjunct Professor of Social Media Marketing at the Max M. Fisher College of Business at The Ohio State University.
Wednesday, May 16 | 4:45 – 5:30 pm
Stop Thinking Channels - Start Thinking Audiences!
Rob Ousbey is VP Operations for Distilled – the online marketing company with offices in Seattle, New York and London. Rob joined Distilled’s London office in 2008, and in 2010 moved to Seattle to run the newly launched Distilled US. He built a team of online marketing experts who deliver strategic and tactical work for everyone from small startups to the world’s largest brands. Outside of Distilled, Rob loves exploring the Pacific Northwest with his wife & son.
Thursday, May 17 | 9:00 – 10:00 am
Because It Worked For Your Ancestors - Evolutionary Shortcuts For Marketing & Workshop: Ecommerce Conversion Masterclass
Tim Ash is the author of two bestselling books on Landing Page Optimization (translated into six languages), and CEO of SiteTuners, a strategic conversion rate optimization agency with offices in San Diego, and Tampa. Tim has developed deep expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.
Over the past 20 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Sears, Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Autodesk, Yahoo! and many others have benefited from Tim’s deep understanding and innovative perspective.
Today, in addition to providing strategic consulting services, Tim is a highly-regarded digital marketing keynote speaker and presenter at industry conferences worldwide including Content Marketing World, DreamForce, Inbound, Internet Retailer, Affiliate Summit, Shop.org, PubCon, SMX, and countless others. He is the founder and chairperson of the international Digital Growth Unleashed event series (formerly Conversion Conference) and a frequent contributor to print and online publications such as ClickZ, Website Magazine, Visibility and others. Since 1995, he has authored more than 200 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on Cranberry.fm. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.
Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from UC San Diego while studying on under a UC Regent’s Scholarship (the highest academic scholarship awarded by the UC system). During his PhD studies at UC San Diego he also earned his Master’s degree in Computer Science.
6 Website Traffic Growth Hacks
6 Website Traffic Growth Hacks
Duncan Alney is the CEO of Firebelly, a social media marketing agency. He is a nationally recognized social media marketing provocateur, who speaks across the country and is regularly featured in the media. As CEO of Firebelly, Duncan leads the team to grow audiences, create convert engagement, web traffic and more. Firebelly has been doing social media marketing since 2007 and has helped hundreds of clients including FIJI water, Qdoba, Ponderosa, Dow Brands, Upland Beer Company, Bozzuto, Indiana University, Sony, Beckman Coulter, Anchor Bay Entertainment, Cisco, Pearson Education, Web.com, Wiley Publishing, Visit Fort Wayne, American Cancer Society, United Way and numerous others. In addition to advising some of the most successful brands in the United States, he is a leading practitioner in the influencer marketing and social intelligence spaces.
Define, Setup, Analyze, and Communicate your Data Deluge
Founder - Chief Insight Officer
Born in the land of 1’s and 0’s, Thomas Bosilevac grew up on the data milk of human kindness like data nerds Josh James of Domo, and Christian Chabot of Tableau! Soon he discovered the milk and cookies of Google Analytics, where he has been serving up tasty data recipes that have helped hundreds of clients improve and grow their business and make analytics actionable with Mashmetrics framework and automations. He’s leading the way with AI, Big Data and Visualization to solve even your toughest data marketing problems and make analytics easy!
Thomas Bosilevac has “cracked the code” on Analytics to help hundreds of clients improve and grow their business with Mashmetrics Google Analytics packages and services. With over 20 years of Google Analytics experience, Thomas has spoken at several conferences about the latest trends in Analytics and Marketing to speed time to insights, leading to quicker decision making about the most effective directions for each client’s marketing campaigns and budget.
Using Google to attract the right audience
Dave Collins has been demystifying search engines for business owners since 1997 – before Google was even launched. He’s had the pleasure of working with almost 600 companies from 47 different countries, and has delivered over 80 presentations at more than 40 different events, conferences, training days, webinars, online classes, networking events, workshops an accelerator program for startups and more. His reputation is based on his wide range of experience, and willingness to share good, useful information. Aside from butting heads with Google, Dave also enjoys climbing, ageing gracefully, teaching his children the joys of fire, sarcasm, procrastination, minions, single-malt whisky, (very) amateur photography, turning into his Father, and long lists with too much detail. For some reason, Dave quite enjoys SEO. Sometimes. Some of it anyway.
The Future of Mobile Marketing
VP of Marketing
Stephanie has more than 10 years of marketing experience working for companies of various sizes. She is currently the Vice President of Marketing for Lumavate, an Indianapolis-based tech startup, where she’s responsible for branding, digital marketing, demand generation, PR, content marketing, and thought leadership. Prior to Lumavate, Stephanie was the Vice President of Marketing at Project Lead The Way, a national non-profit focused on STEM education. She also previously worked for One Click Ventures, Salesforce, ExactTarget, Ingersoll Rand, August Mack Environmental, and Walker Information. She has a MBA from Indiana University – Kokomo and a Bachelor’s degree in Advertising/PR, English, and Political Science from Franklin College.
How to Create a Data Driven Content Strategy
Content Analytics Manager
Sarah DeAtley is a customer experience analytics expert driving strategies for major corporations. She’s currently focused on B2B content marketing at Microsoft. Previously, she has driven analytics and optimization at Dell, Apollo Education Group, Egencia (Expedia), and CDK Global (ADP). Sarah’s educational background is in user research methods, information science, and data science, which she combines to find creative and scalable analytics solutions.
Obviously Awesome - Using Context to take your Product from What? to Wow!
Rocket Launch Marketing
April Dunford has led marketing at 7 successful startups and has launched 16 products into market. She has been responsible for growing revenue from pennies to billions of dollars. At Rocket Launch Marketing, April works with high-growth technology companies on market strategy
Delicious v. nutritious: what’s the calorie count on your emails?
Vice President, Marketing & Community
Abby leads the Marketing & Community Team at DonorsChoose.org, overseeing initiatives that empower teachers to advocate for their classroom needs and individual donors to support them through relationship building, email and digital marketing.
Prior to this role, Abby led the Seller Retention and Engagement team at Etsy, helping sellers connect with one another and open and run their Etsy shops. She has her MBA from the Haas School of Business at UC Berkeley and her BA in Psychology from Harvard University.
How to Build Data-Driven Personas You'll Actually Use
Brand Communications Director
Upward Brand Interactions
Mary Garrick is the leader of brand practices at Upward Brand Interactions, a fully-integrated marketing agency in Ohio. In her role, she combines creative forces with evidence-based analysis to bring her clients closer to their customers and bring the right customers to her clients. She develops and implements strategic marketing & communications initiatives for B2B and B2C clients that include brand and content strategy, content and video development, traditional and social media tactics, reputation management, new product launches and crisis communications. Mary also runs Interact Conference, a digital marketing event held every year in Columbus, Ohio.
Finding Content Gaps: Moving Buyers Through the Funnel
Sr. Director, Digital Marketing
Casie Gillette is the Senior Director of Digital Marketing at KoMarketing, a B2B marketing agency in Boston, MA. She has been in the digital space since 2005, working on both the agency side and in-house. Casie has been responsible for developing and implementing marketing strategies for both small businesses and Fortune 500 companies. She regularly speaks about content marketing, search, social, and branding.
Creating Video Content for the Mobile-Focused Future
Olivia is a director at Mighteor, one of the world’s first internet video production companies. Mighteor’s innovative combination of production and online promotion techniques have helped clients achieve more than 100 million organic views, capture the attention of hard to engage customers and positioned major Fortune 500s to implement video strategies with the effectiveness of a startup. The company has been featured in the New York Times, HuffPost, NPR, Wired, and Forbes and has worked with major tech companies like Facebook, Microsoft and CA Technologies, as well as brands like General Mills and Pillsbury. Olivia is an award-winning director, writer and editor whose work has appeared in festivals and museums across the globe. From print to video to all things online, Olivia enjoys using different mediums to tell better stories for brands, causes, and communities.
Creating an Impactful Nurture Campaigns That Connects (and Gets the Sales!)
Marketing/Business Coach & Founder of Heart Behind Hustle®
Heart Behind Hustle®
Kamila Gornia is a powerhouse digital marketing strategist for modern entrepreneurs who wanna get seen + get paid online doing what they love so they become leaders in their space and blow up the Internet with their message. An unapologetically edgy tattooed redhead who values real results and keepin’ it real, Kamila’s on a mission to help other passionate, driven entrepreneurs spread their unique message to a broader audience with digital marketing. (Or, as she calls it, scale up and blow up). Today, she’s packaged up everything she knows from 10 years in the digital game to help small businesses with heart behind their hustle grow their fans, followers and funds with her tried-and-true strategies, with killer marketing consulting services and sought-after e-courses.
10 Human Behavior Hacks That Will Change the Way You Create Email
Chief Creative Officer
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A Hatch Top 100 Creative Influencer, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 Email Marketing Leader, she has creative directed integrated campaigns for some of the world’s biggest brands. She and her teams have won over 175 awards for digital and direct marketing effectiveness. The Chief Creative Officer of HBT Marketing, Harhut is known for her interesting and actionable insights that focus on the application of behavioral science to marketing. A top-ranked speaker, she’s wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for campaign development, consulting and content creation. Follow her on twitter at @nharhut
How to Actually Rank for your #1 Keyword
Natalie Henley is a widely acclaimed speaker and consultant. With an extensive background in market research, digital marketing & P.R. for Fortune 50 companies, Natalie specializes in online brand-development and results-oriented digital campaigns. As President of Volume Nine, Denver’s largest SEO-focused digital agency, Natalie runs general operations, as well as develops customized strategy for clients.
Due to Volume Nine’s rapid growth & impressive accomplishments, Natalie was named one of the most influential young professionals in Denver in 2016.
Natalie has spoken for numerous groups, including most recently Digital Summit Denver, Search Engine Strategies, Advertising Specialties Institute, the Colorado Bar Association, ClickZ, the Search Engine Marketing Professionals Organization (SEMPO), Vistage International, Media Bistro, Online Marketing Summits and many more. She holds certifications in Google Analytics, AdWords, and SEO through nationally-acclaimed Search Engine Workshops. She has also been published in Speaker Magazine, ENX Magazine, Used Car Dealer, and quoted on Inc.com.
The rise of the data-driven CMO and how to build a marketing org that thrives on data
Head of Marketing
Almitra has over 10+ years of experience in marketing leadership across the globe. She has worked for Fortune 500 companies such as Cisco and EMC and also startups such as Twilio and Splunk. Currently, she is the head of marketing at CleverTap, a behavioural analytics and user engagement solution.
She has helped define inbound and outbound marketing strategies around digital, content and brand marketing along with customer growth and AR/PR activities for companies of all sizes.
She has a masters in computer science from University of Massachusetts and an MBA from Santa Clara university and is also very widely covered in the media for her achievements and thought-leadership. She is very passionate about causes around children’s education, glass ceiling and making technology accessible to everyone.
The Persuasive Power of a Complete Storytelling Campaign
Director of Account Strategy
Katy is the Director of Account Strategy for Marketing Refresh, a digital marketing agency based out of Houston. She is also the co-host of the Rainmaker.FM podcast, the Digital Entrepreneur and a regular contributor to industry publications such as Search Engine Journal and YouMoz.
With over 10 years of interactive marketing experience spanning across the small business, technology, healthcare, manufacturing, and education communities, she has worked on pretty much any type and size of marketing campaign. She speaks regularly at industry events nationwide on content marketing, search optimization, social media, and brand personalization.
Connect with @KatyKatzTX on Twitter and LinkedIn to geek out on content, marketing strategy, or even your latest Netflix obsession.
Combine Paid & SEO Strategies to Increase Your Bottom Line & Content Marketing Workshop - How to Create & Amplify Content that Converts
Arnie is a world-renowned speaker and award-winning author (Accelerate & Content Marketing Works) who generously shares his 30+ years of entrepreneurial and digital marketing expertise. He is the co-author of Content Marketing Works and author of Accelerate. Arnie speaks to and trains thousands of people every year all around the world. In 2006, Arnie founded Vertical Measures, a highly respected Digital Marketing agency. In 2008, he founded the Arizona Interactive Marketing Association (AZIMA). In 2014, he was honored as the Interactive Person of the Year in Arizona and in 2015 entered the Content Marketing Hall of Fame. In 2017 he was named Content Marketing Person of the Year in Arizona and his company was named a Best Places to Work.
SEO - Winning Doesn't Happen By Itself
Director of Organic Product
How To Apply Storytelling To Your Customer Journey
Founder & Chief Strategist
Marketing Strategy Hub
Armida Markarova is an award winning Brand and Marketing Strategist who partners with companies to help them turn their marketing dollars into business outcomes that matter. As the Founder & Chief Strategy Officer of Marketing Strategy Hub, Armida and her team are focused on making sure that their clients stay on top and ahead of marketing trends by providing them with strategic marketing plans and educational workshops that help them acquire new customers and keep more of the ones they’ve already got.
With over 15 years of experience in marketing, Armida Markarova is one of the pioneer digital marketing strategists generating results and driving value for companies when Facebook, Twitter and LinkedIn didn’t even exist.
Armida’s approach to marketing and digital marketing is deeply rooted in understanding of the customer’s journey to purchase vs. just the final step of selling.
Armida is a strong believer in data driven marketing and storytelling. She uses analytics and data to drive her recommendations for her clients, which have proven to increase ROI and deliver desired business outcomes.
The Ultimate Marketing Stack
Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of Effin Amazing, an analytics and growth consultancy that helps product and marketing teams get data driven and optimize their businesses. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United State State Department, where he had the privilege to advise universities, governments and private corporations on how to build entrepreneur ecosystems. You can find him on most social networks, or follow him on Twitter at @DanielMcgaw.
How to Supercharge Your Marketing with Competitive Intel
Ellie Mirman is CMO at Crayon, the market and competitive intelligence company that provides insights and inspiration for marketers. Prior to Crayon, she built and led the marketing function at Toast, and held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO. Ellie’s specialties lie in demand generation, inbound marketing, product marketing, and marketing analytics.
I Joined Match.com and Didn't Get the Love I Expected. Where was the onboarding help when I needed it?
Conversion Copywriter and Marketing Strategist
Lisa Pierson is conversion copywriter devoted to putting customers first. She helps her clients create customer focused copy that drives the action they want. In Lisa’s presentation you’ll get deep (and funny!) insights about communicating with your audience combined with actionable tips so you can execute.
Using the TAPP Testing Optimization Maturity Model to Develop Your Roadmap
Director, Product Analytics and Test & Learn COE
5 Steps for Driving Successful Optimization Efforts in a Large Organization
Director of Marketing and Analytics
Brian Johnsonbaugh is the leader of digital marketing and analytics for myFICO.com, the direct to consumer division of FICO. He is responsible for site optimization, customer acquisition, retention and most importantly data analytics within myFICO.com.
He has a unique background ranging from financial analysis to web analytics which he leverages to effectively deliver the business objectives, execution and analysis for marketing and optimization efforts in order to appease the numerous stakeholders in a large organization.
Creating a kick-ass growth hacking team
CEO and CO-Founder
CEO of Invesp, a global provider of conversion optimization services. He is a recognized expert of marketing strategy and author of Amazon.com bestseller “Conversion Optimization: The Art and Science of Converting Visitors into Customer.” He presented at marketing conferences across the globe for over ten years.
Co-author of Amazon.com bestselling book, “Conversion Optimization: The Art and Science of Converting Visitors into Customer.” CEO of Invesp, which services clients in 11 different countries, conducted 400+ successful CRO projects, 3,000+ AB tests. Speaker on CRO in marketing conferences across the globe. Clients include: EBay, 3M, Special Olympics, O’Reilly, Ericson and many others.
Khalid and his partner Ayat recently launched their new growth-hacking software Figpii into private beta.
Using Data To Tell Your Story
Adam Singer is Analytics Advocate at Google, a marketing, media and PR industry speaker, startup adviser and blogger. He previously was digital director for a 300+ person global consulting team and over the course of his career has provided online marketing strategy for B2B & B2C brands in a variety of industries including marketing technology, healthcare, manufacturing, advertising/subscription-based web startups, and much in between. Singer and his campaigns have been cited by top media outlets such as TechCrunch, AdWeek, NY Times and more for creative use of digital marketing and PR.
Content Marketing Workshop - How to Create & Amplify Content that Converts
Director of Amplified Content
Erik Solan, Director of Amplified Content, leads the paid media & content amplification team at Vertical Measures with an integrated approach utilizing all paid media channels to achieve client business objectives. Erik brings 8 years of experience in the digital field with specializations in content amplification, paid search/social strategy, landing page strategy, cross-channel attribution, and marketing automation. Erik has seen great success improving ROI performance on clients such as Pep Boys, Wyndham Vacation Rentals, PF Chang’s, Panasonic Healthcare, and possesses market vertical experience in Automotive, Healthcare, Restaurant, Fitness, Travel & Hospitality, Finance, Law, and Consumer Packaged Goods. When not attached to his laptop, Erik can be found enjoying life with the fam – camping, smoking meat & tipping ales, and discussing the finer points of science fiction in modern cinema. Tom Waits is his spirit animal.
What Your Analytics Aren’t Telling You
Ori is the General Manager of Medallia Digital at Medallia. Ori joined Medallia in October 2016 as part of Medallia’s acquisition of Kampyle, a Digital Voice of Customer leader, where he was the CEO. In the past, Ori also served as the CMO of serveral B2B organizations. He is recognized thought leader in the field of digital customer experience and a frequent speaker on the impact of voice of customer on businesses and brands.
Raising the Bar on Personalized Experiences with Machine Learning and AI
CEO and Co-Founder
Karl Wirth is the CEO and co-founder of Evergage, the real-time personalization platform company. He is the author of the newly published book, “One-to-One Personalization in the Age of Machine Learning” (Nov. 2017), described by customer experience experts Don Peppers and Martha Rogers, Ph.D., as “a down-to-earth, eminently practical how-to guide.”
Karl is passionate about helping businesses improve conversion rates and engagement through relevant, in-context communication. He uses his background to support leading companies in retail, financial services, technology, travel, media and gaming – enabling them drive measurable benefits from one-to-one personalization.
Prior to Evergage, Karl spent 10 years as a product and marketing innovator at companies including RSA Security and Red Hat. He led the development of next-gen software businesses in security, cloud-computing and marketing technology. Karl graduated from Harvard with a degree in Physics.
Master Customer Marketing by Watching Romantic Comedies
Master Customer Marketing by Watching Romantic Comedies
Alexa Hubley is a growth-focused strategist at Unbounce. She thrives on building data-driven campaigns and specializes in using scrappy segmentation tactics to drive retention, expansion and growth of customers. Her objectives in marketing are a direct reflection of her personality: always striving to optimize and grow in order to crush her goals.
The Growth Hacking Guide to Retention
A serial entrepreneur and digital marketing veteran with over 20 years of experience, Jennifer Lazarus is a principal of LazBro, a Zen1210 company. In her role as President, she manages the daily operations of an award-winning marketing automation consultancy where she has spearheaded innovative solutions for prestigious brands such as Mattel, Physicians Formula and Little Tikes. In addition, she oversees product development of Email Playground, a SaaS marketing automation solution serving clients such as Ticketmaster, Leukemia & Lymphoma Society and Thrivent Financial. She is also the Executive Sponsor of LazBro’s relationship with IBM and the driving force behind LazBro’s reseller and ISV partnerships with IBM.
Prior to LazBro, Lazarus was SVP of Digital Marketing at TargetCast where she oversaw digital marketing for clients such as Expedia.com, hotels.com, Sun-Maid and TIAA-CREF. While VP at infuz, she founded the media department; launching brands for clients Brown Forman and Purina. Beginning her career at Nevins Marketing on the Coca-Cola Account, she has held positions at Cox Newspapers and Response Media working on the Procter & Gamble, Casio and Unilever accounts.
A digital leader, Lazarus developed the 4Es methodology for measuring effective campaigns. She is a former President of the Gateway Interactive Marketing Association. She has served on committees for the Association for Downloadable Media, the AAAAs, and is a contributor to iMediaConnection.com and OnlyInfluencers.com
Unlocking the Potential in Your PPC Campaigns
Lance is the CEO of Closed Loop (www.closedloop.com), a digital advertising agency specializing in helping innovative, growing companies realize massive profit through online advertising on Google AdWords, Facebook, Bing, Yahoo, programmatic display, YouTube, native, mobile and other channels. We are also experts at conversion rate optimization, analytics, data visualization, and strategic consulting. We’ve managed over $500M in digital ad spend for our clients.
Unleash your Digital Growth! Collaborate PR into your Digital Marketing Strategy!
President and Co-Founder
Veronica possesses around 9 years of experience in the online marketing industry. She’s currently serving as President and Co-Founder of LoSoMo Inc, a digital marketing agency specializing in location-based business organizations. In this role, Veronica manages the company’s full scope of marketing products including the company’s Website Design & Development, SEO, Paid Search, Social Media services, Email Marketing, Reputation management, and more.
Follow her on twitter (@vromney) to learn more about the digital landscape.
Using Social Media to Make More Money: A Low-Hanging Fruit Hot List & Workshop: Radical Audience Targeting Through Integrated Social Media
Founder: Aimclear® Marketing Agency, Speaker, Author, EU Search Awards Judge, Inc. Columnist
Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, winner of 10 US Search Awards, including 2X Best Large Integrated Agency, Best Use Of Social In A Search Campaign
Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Etsy, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, SeagullOutfitters and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.
Entrepreneur Magazine wrote the reason for Marty’s success is a “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower.”
Having helped Aimclear to Inc. 500/5000 status 6X (2012-2017: fastest growing privately held US Firms), Marty guides Aimclear agency content, vision, services & creative-hands-on. Aimclear is a 4X top 100 workplace by Minnesota Business Magazine. Marty won 4 “Top 25 Most Influential PPC Experts” awards, Top 100 Twin Cities People To Know & claimed the coveted “US Search Personality Of The Year” tiara. Marty is a perennial judge and presenter at The European & UK Search Awards.
His Wiley/Sybex books, “Killer Facebook Ads” and “The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success” are critically respected. Marty has been cited & quoted in flagship publications including WSJ, NPR, Inc., Forbes, MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.
Conversion Hacks From The Hive Mind
Director of Optimization
Snejana is a digital marketer with over 10 years of experience in lead generation and acquisition marketing. She drove growth for all online marketing channels at companies like QuinStreet, HomeGain and LendingTree. She has a passion for innovation and optimization.
Snejana has a journalism degree from Moldova State University and was an award-winning TV journalist in Eastern Europe. Some of her stories aired on CNN. She also studied as a visiting scholar at the UC Berkeley Graduate School of Journalism under legendary investigative reporter Lowell Bergman, the journalist who broke the tobacco scandal and was played by Al Pacino in “The Insider”.
Today Snejana is applying her investigative skills to marketing, figuring out what’s not working in the conversion funnel and how to improve it.
Authentic Authority: How to Enchant a Community with Video Blogging
Amy Landino is a globally-recognized YouTuber, speaker, author, podcaster, and marketing consultant. She vlogs at YouTube.com/AmyTV where she coaches people to go after what they want in life and leverage video storytelling to make it happen. Owner of two creative companies—Aftermarq and Vlog Boss Studios—Amy speaks to and consults with a global clientele about leveraging online communication for increasing brand awareness. In her best selling book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve. Amy has been a speaker for business and marketing events all over the world and has had her work featured on media channels such as PR Daily, Content Marketing Institute, Huffington Post, Inc, Entrepreneur, and many more.
Putting a Real Value on your Testing and Optimization Program
Senior Testing & Optimization Manager
Steve Rude is the Senior Testing & Optimization Manager for the Legal Division of Thomson Reuters as well as the Lead Testing and Optimization Consultant/Strategist across multiple Thomson Reuters business units. Steve has been testing for over 5 years (mostly as a one person testing team). He started the testing and optimization program at Thomson Reuters from scratch and has enjoyed great success, winning several testing awards along the way. He has consulted with multiple other businesses in various stages of testing, and been reviewed as having an extremely robust and mature testing platform by Adobe. Steve is not a vendor or trying to sell a book – he just loves to share with others that have a passion for testing.
Recycling 101: How to Recycle Your Content and Increase Visibility
Ashley Ward is a Corporate Speaker for SEMrush, the most comprehensive business intelligence platform for digital marketing. Her passion is focused on helping businesses and marketing professionals gain long term ROI through teaching content marketing and social media marketing tips and tricks.
With over seven years of experience in the digital marketing industry and a journalism/public relations background, Ashley brings first hand experience to inspire marketers around the world using unique content marketing and social media marketing tactics.
Speaking both internationally and throughout the US, Ashley regularly teaches workshops and speaks at conferences like Pubcon, Digital Summit, Retail Global, and the prestigious SMS Sydney. Ashley has co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs.
Thursday, April 20 | 11:25 – 12:10 pm
Integrated Facebook & Google Tactics For Powerful CRO
Aimclear® Marketing Agency
“To be Announced”
Thursday, April 20 | 2:25 – 3:10 pm
Advanced Retargeting: Nurturing Your Audience Across Digital Channels
Director of Digital Marketing
“Linda West is Director of Digital Marketing at Act-On Software. In her role at Act-On, Linda oversees the company’s digital strategy including inbound marketing, digital advertising, content creation, and website optimization. Prior to joining Act-On, Linda worked at a New York based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world’s largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. Linda’s expertise is focused on content strategy, digital lead generation, and leveraging the latest marketing technologies to improve results. ”
Wednesday, April 19 | 11:25 – 12:10 pm
Growing & Converting Leads With Content Marketing
Director of Marketing
“Quinn Whissen is the Director of Marketing at Vertical Measures, a full -service Internet marketing agency based in Phoenix, Arizona. Quinn directs all internal cross-platform marketing efforts with a strong focus on inbound lead generation. She has keen insights into both the high-level strategic work and day-to-day implementation that goes into creating a content marketing program that drives results. Quinn is a top-rated conference speaker at events around the country and a workshop leader known for her down-to-earth and tangible approach to digital marketing strategies. ”
Thursday, April 20 | 10:30 – 11:15 am
Profitable Social Media – Measuring Results
Influence Architect, Top 10 Social Media Influencer
“Warren Whitlock is a digital business development strategist. In 2008, he wrote the first book about Twitter and Mobile Marketing, and the best selling “Profitable Social Media: Business Results Without Playing Games.” He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime value for rapid growth. He was also named one of Forbes’ Top 10 Social Media Power Influencers of 2013.
Warren helps businesses transform to a new way of doing business using social media and online marketing and promotion to attract the right audience from the 2 billion people using the Internet. His breakthrough strategies to integrate mobile marketing, public relations and and lead generation with conversions to return on investment for lifetime value has helped hundreds businesses achieve rapid and continuing results from their marketing process.
Warren has worked in technology, business services and broadcasting, and is currently involved with media, health and several startups. He’s known on social media sites as @WarrenWhitlock, where you can find him in having individual discussions and answering questions daily. ”
Extreme Page Makeover - Examples from the Real World
Director of Optimization
Eric is an innovative digital marketer and e-commerce professional with 17 years of hands-on and strategic experience. His expertise in SEO, PPC and email, as well as affiliate and social media marketing gives him a diverse perspective on how to convert more of the right prospects into paying customers.
Through his work in various in-house executive marketing roles and as a freelance marketer, Eric has been a catalyst to accelerating website traffic, driving new revenue and increasing customer satisfaction and lifetime value.
Eric earned a B.S. in Business Administration (Marketing) and a Minor in Economics from San Diego State University.
Today, Eric has the same passion for digital marketing and e-commerce as he did when he first began his career. And he embraces the constant learning and collaboration required to be considered a true digital marketing expert.
"I Hear Colors" & "I Want you to Want to do the Dishes" - Mind Reading Marketing
Director of Web Development, Digital & Social Marketing
To be announced.
How to Use Ad Monitoring and AdWords Auction Insights for Quick Competitive Wins
VP of Agency Development
The Search Monitor
Jamie Smith has been involved in Internet marketing and software for the last 19 years. He has a long and successful track record of building great products and companies.
Jamie is a sought out speaker and has provided thought leadership at more than 37 industry conferences. He is an author for Search Engine Watch and has been quoted in prestigious publications such as the New York Times and the Wall Street Journal.
With the help of his talented team, he built one of the first web analytics platforms that eventually became Index Tools and was later sold to Yahoo in 2008.
His last internet marketing agency Engine Ready was acquired in 2013. Since then he and his team have been working on developing Campaign Watch to help companies dominate the competition.