2020 Agenda

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All times are Pacific Daylight Time (PDT/UTC-7)

June 2, 2020

Tuesday

Tue

8:00 am

Tuesday

Tue

8:15 am

June 2, 2020 8:15 am

Trigger the Customer Behavior You Want

Speaker: Nancy Harhut, Chief Creative Officer, HBT Marketing

Tuesday

Tue

9:15 am

June 2, 2020 9:15 am

Commerce, Reinvented for the Small Screen

Speaker: Charles Nicholls, SVP SAP Upscale Commerce, SAP

Tuesday

Tue

10:00 am

June 2, 2020 10:00 am

A/B Testing & Optimization: How to Take Your Digital Efforts From Good to Great

Speaker: Scott Calderwood, Director, Global Web Experience & Strategy, SAS Institute

June 2, 2020 10:00 am

Decoding Your Customers’ Journey for Better Conversion Rates

Speaker: Josh Blankenship, Client Strategies Manager, TopSpot Internet Marketing

Tuesday

Tue

11:00 am

June 2, 2020 11:00 am

Persuasion Engineering is No Longer Enough

Speaker: Eric Schaffer, Founder, Human Factors International, Inc.

Tuesday

Tue

11:45 am

June 2, 2020 11:45 am

Optimization Through Attribution

Speaker: Kenneth Kinney, VP of Marketing & Digital Strategy / Podcast Host, Ai Media Group / "A Shark's Perspective"

Tuesday

Tue

12:50 pm

June 2, 2020 12:50 pm

The Optimization Evolution: From Testing to AI Personalization

Speaker: Michael Witzenleiter, Managing Director, Kameleoon DACH

Tuesday

Tue

1:35 pm

June 2, 2020 1:35 pm

Personalization: The Proof is in the … Pilot Program

Speaker: Jill Grozalsky, Product Marketing Director, Sitecore

June 2, 2020 1:35 pm

SEO for Conversion

Speaker: Ryan Kelly, WSI Smart Marketing

Tuesday

Tue

2:35 pm

June 2, 2020 2:35 pm

Digital Marketing Predictions 2020

Speaker: Natalie Henley, CEO, Volume Nine

June 3, 2020

Wednesday

Wed

8:15 am

June 3, 2020 8:15 am

Audience Engagement: It’s Not Rocket Science, It’s Neuroscience

Speaker: Carmen Simon, Cognitive Neuroscientist and Founder, Memzy

Wednesday

Wed

9:15 am

June 3, 2020 9:15 am

True Connections in the Digital World

Speaker: Martin A. Greif, President, SiteTuners

Wednesday

Wed

10:00 am

June 3, 2020 10:00 am

​Attention ALL Marketers! It’s Time to E.A.T.

Speaker: Alyson Harrold, Co-Founder & Chief Marketing Officer, The Spectrum Group Online, LLC.

Wednesday

Wed

11:00 am

June 3, 2020 11:00 am

Smash The Funnel – A Innovative Customer Buyer Journey Model

Speaker: Mike Lieberman, CEO and Chief Revenue Scientist, Square 2

Wednesday

Wed

11:45 am

June 3, 2020 11:45 am

Best Practices from 100K Experiments

Speaker: Hazjier Pourkhalkhali, Global Director, Strategy & Value, Optimizely

Wednesday

Wed

12:50 pm

June 3, 2020 12:50 pm

Deliver Better Visit Experiences with Customer Journey Mapping

Speaker: Brian Lewis, CEO, Wolfhound Interactive

Wednesday

Wed

1:35 pm

June 3, 2020 1:35 pm

Using Behavioral Intelligence to Double Website Conversions

Speaker: Tom Shapiro, CEO, Stratabeat, Inc.

Wednesday

Wed

2:35 pm

June 3, 2020 2:35 pm

How To Convince Management That They Hate Their Customers

Speaker: Mark Baartse, International Strategic Consultant

All times are Pacific Daylight Time (PDT/UTC-7)
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