Agenda
June 1-3, 2020 | Las Vegas

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June 2, 2020

Tuesday

Tue

8:45 am

Tuesday

Tue

8:50 am

June 2, 2020 8:50 am

Trigger the Customer Behavior You Want

Speaker: Nancy Harhut, Chief Creative Officer, HBT Marketing

Tuesday

Tue

9:40 am

June 2, 2020 9:40 am

Topic Coming Soon

Tuesday

Tue

10:30 am

June 2, 2020 10:30 am

Commerce, Reinvented for the Small Screen

Speaker: Charles Nicholls, SVP SAP Upscale Commerce, SAP

June 2, 2020 10:30 am

Attention ALL Marketers! It’s Time to E-A-T.

Speaker: Alyson Harrold, Co-Founder & Chief Marketing Officer, The Spectrum Group Online, LLC.

Tuesday

Tue

11:20 am

June 2, 2020 11:20 am

A/B Testing & Optimization: How to Take Your Digital Efforts From Good to Great

Speaker: Scott Calderwood, Director, Global Web Experience & Strategy, SAS Institute

June 2, 2020 11:20 am

Decoding Your Customers’ Journey for Better Conversion Rates

Speaker: Josh Blankenship, Client Strategies Manager, TopSpot Internet Marketing

Tuesday

Tue

1:30 pm

June 2, 2020 1:30 pm

Persuasion Engineering Is No Longer Enough

Speaker: Eric Schaffer Dr., Founder, Human Factors International, Inc.

Tuesday

Tue

2:20 pm

June 2, 2020 2:20 pm

30 Digital Marketing Tactics in 30 Minutes

Speaker: Natalie Henley, CEO, Volume Nine

June 2, 2020 2:20 pm

Using Behavioral Intelligence to Double Website Conversions

Speaker: Tom Shapiro, CEO, Stratabeat, Inc.

Tuesday

Tue

3:30 pm

June 2, 2020 3:30 pm

Using Data to Unlock the Power of User Experience

Speaker: Danielle Walton, Co-Founder & COO, Adept Marketing

June 2, 2020 3:30 pm

Optimization Through Attribution

Speaker: Kenneth Kinney, VP of Marketing & Digital Strategy / Podcast Host, Ai Media Group /

Tuesday

Tue

4:20 pm

June 2, 2020 4:20 pm

Personalization: The Proof is in the … Pilot Program

Speaker: Jill Grozalsky, Product Marketing Director, Sitecore

June 2, 2020 4:20 pm

SEO for Conversion

Speaker: Ryan Kelly, WSI Smart Marketing

June 3, 2020

Wednesday

Wed

8:45 am

Wednesday

Wed

8:50 am

June 3, 2020 8:50 am

Audience Engagement: It’s Not Rocket Science, It’s Neuroscience

Speaker: Carmen Simon, Cognitive Neuroscientist and Founder, Memzy

Wednesday

Wed

9:40 am

June 3, 2020 9:40 am

Topic Coming Soon

Wednesday

Wed

10:30 am

June 3, 2020 10:30 am

Deliver Better Visit Experiences with Customer Journey Mapping

Speaker: Brian Lewis, CEO, Wolfhound Interactive

June 3, 2020 10:30 am

Best Practices from 100K Experiments

Speaker: Hazjier Pourkhalkhali, Global Director, Strategy & Value, Optimizely

Wednesday

Wed

11:20 am

June 3, 2020 11:20 am

Topic Coming Soon

June 3, 2020 11:20 am

Write Killer Content Like a Journalist

Speaker: Mike Baker, Marketing Director, Lola.com

Wednesday

Wed

1:35 pm

June 3, 2020 1:35 pm

Lessons from a Billion-Dollar Advertiser

Speaker: Lance Loveday, CEO, Closed Loop

Wednesday

Wed

2:25 pm

June 3, 2020 2:25 pm

Smash The Funnel – A Innovative Customer Buyer Journey Model

Speaker: Mike Lieberman, CEO and Chief Revenue Scientist, Square 2

June 3, 2020 2:25 pm

Topic Coming Soon

Wednesday

Wed

3:45 pm

June 3, 2020 3:45 pm

The Optimization Evolution: From Testing to AI Personalization

Speaker: Michael Witzenleiter, Managing Director, Kameleoon

June 3, 2020 3:45 pm

How to Convince Management That They Hate their Customers

Speaker: Mark Baartse, Consultant

Wednesday

Wed

4:35 pm

June 3, 2020 4:35 pm

Closing Session

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