2018 Agenda

Digital Growth Unleashed features two full days of parallel in-depth sessions taught by the world’s leading digital marketing experts (May 16-17, 2018.) We are not recording any of the sessions, so bring a team to experience all of the sessions.

Pre-Conference Afternoon Workshops & Welcome Reception Tuesday, May 15, 2018

Two days is just not enough to pack in all the great content we have in store for you!
Why not come a day early for a pre-conference workshop?

The Parallel workshops will be held Tuesday, May 15th at the Mandalay Bay in Las Vegas.

Please choose one. There is an additional fee for the workshop. Limited availability – Sign Up Now!

1:00 pm - 5:00 pm Ecommerce Conversion Masterclass - Presented by Tim Ash
Join conference chairperson Tim Ash in this fast paced crash course in optimizing your eCommerce experiences! Powerful prepared content will alternate with practical hands-on examples from the audience. Plenty of time will be left for insightful discussion to answer your specific questions.   What you will learn:
  • Interactive rapid-fire live reviews of attendee eCommerce websites
  • Mistakes to avoid on key pages: homepage, search results, category, product detail, and checkout
  • Mobile eCommerce challenges and how to approach them
  • How to structure your categories and products selection to maximize sales
  • Effective abandonment recovery techniques for shopping carts
  • Supporting the full customer journey with marketing automation
  • Personalization and one-on-one experiences
  • Offline and call-center follow-ups to amplify sales
  • The power of wizards and guided product selection experiences
Tim personally guarantees that you will be overloaded with actionable take-aways that will pay for themselves many times over!
1:00 pm - 5:00 pm How to Create & Amplify Content that Converts - Presented by Arnie Kuenn & Erik Solan
Content marketing is no longer a trend, or some newfangled strategy; it’s an important part of digital marketing that is here to stay. Come spend the morning with two experts from digital marketing agency, Vertical Measures, where you’ll learn a formula for creating and amplifying content that can drive some serious traffic, leads and sales.   As more of your competitors adopt content marketing, the race is on to show the world that you are the best source to answer their questions and help them make decisions. Businesses that provide them with honest and helpful content that answers their questions and solves their problems are the businesses winning today. This workshop will hone in on the importance of content coverage across all stages of the customer journey – Growth, Evaluation, Decision. And how you can outperform your competitors by accurately aligning content to your audience’s questions, problems and goals at each stage of the journey.   Who should attend: It doesn’t matter who you are; whether in B2B or B2C, a large or small company, these foundational principles have been proven to work for companies across multiple industries. This class will teach you:
  • Why it’s vital to create content that resonates with your audience at different parts of the customer journey.
  • How to strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond.
  • Where, When and How to amplify your content to your audience in a way that encourages engagement and customer journey progression.
  • How traditional and digital marketing can be combined and leveraged to work better together.
Get ready to dive right into this fun and interactive session with a workbook that will help you follow along and give you a place for your notes as well as a framework for interactive exercises we will do throughout the presentation. You will also receive tools, tips and templates to help you with strategy, ideation and amplification.
1:00 pm - 5:00 pm Radical Audience Targeting Through Integrated Social Media - Presented by Marty Weintraub
Learn how advanced marketers expand multi-channel conversion by integrating paid & organic: social, search, PR, offline, and other data.   Ironically, with paid social advertising channels at open-wide adoption, many marketers can’t score social ROI at scale in social alone. Stand true, intrepid marketers! There IS often low-hanging fruit in skillfully segmenting marketing “Integration.” We’ll share proven, integrated marketing techniques which optimize and expand marketing programs for greater leads and sales. Boom!   Join Aimclear®, 2X winner of Best Large Integrated Agency, 10 total US Search Awards, storied client credits and 6X Inc. 5000 for a no-holds-barred workshop shredding session to demystify and empower attendees:
  • What the hell does “Integrated” mean anyway?
  • Psycho Vs. Demo & Why ARE We Here?
  • Practical Social Psychographics for Profit
  • Psychographic Research, Proxies & Planning
  • Creative Segmentation! The Last Mile of Psychographic Targeting
  • PR & Social Psychographic Influencer Marketing
  • Organic Psychographics
  • Advanced Integration: Social Psychographics, SEM, SEO, PR & Data Management
  • Execution-by-hand, assistive technology Vs. full automation
5:30 - 7:00 pm Welcome Reception – Let’s kick off the fun early! All Digital Growth Unleashed attendees are invited to an opening reception. Get to know the other attendees and mingle with the sponsors in the exhibit hall. Plan your arrival time accordingly!

Main Conference Day 1 Wednesday May 16, 2018

8:00 – 8:45 am Registration & Networking Breakfast
8:45 – 9:00 am Welcome & Conference Kick-off
9:00 – 9:45 am Morning Keynote
Keynote
You have 8 Seconds...Go!
Marti Post, Mindset Digital
+ Read more
10:00 – 10:30 am Morning Coffee Break in the Exhibit Area
10:30 – 11:15 am Concurrent Sessions – Choose one of these 4 options
 
Track 1: Attract
Using Social Media to Make More Money: A Low-Hanging Fruit Hot List
Marty Weintraub, AIMCLEAR®
+ Read more
Track 2: Persuade
The Growth Hacking Guide to Retention
Karen Talavera, LazBro
+ Read more
Track 3: Serve
10 Human Behavior Hacks That Will Change the Way You Create Email
Nancy Harhut, HBT Marketing
+ Read more
Track 4: Growth Tech
Define, Setup, Analyze and Communicate Your Data Deluge
Thomas Bosilevac, MashMetrics
+ Read more
11:25 – 12:10 pm Concurrent Sessions – Choose one of these 4 options
 
Track 1: Attract
How to Actually Rank for your #1 Keyword
Natalie Henley, Volume Nine
+ Read more
Track 2: Persuade
6 Website Traffic Growth Hacks
Duncan Alney, Firebelly Marketing
+ Read more
Track 3: Serve
Combine Paid & SEO Strategies to Increase Your Bottom Line
Arnie Kuenn, Vertical Measures
+ Read more
Track 4: Growth Tech
The Future of Mobile Marketing
Stephanie Cox, Lumavate
+ Read more
12:10 – 1:30 pm Birds-of-a-Feather – Lunch with the Speakers
1:30 – 2:15 pm Concurrent Sessions – Choose one of these 4 options
 
Track 1: Attract
Using Google to attract the right audience
Dave Collins, SoftwarePromotions
+ Read more
Track 2: Persuade
Creating a kick-ass growth hacking team
Khalid Saleh, Invesp
+ Read more
Track 3: Serve
How To Apply Storytelling To Your Customer Journey
Armida Markarova, Marketing Strategy Hub
+ Read more
Track 4: Growth Tech
How to Use Ad Monitoring and AdWords Auction Insights for Quick Competitive Wins
Jamie Smith, The Search Monitor
+ Read more
2:25 – 3:10 pm Concurrent Sessions – Choose one of these 4 options
 
Track 1: Attract
Obviously Awesome - Using Context to take your Product from What? to Wow!
April Dunford , Rocket Launch Marketing
+ Read more
Track 2: Persuade
Conversion Hacks From The Hive Mind
Snejana Norris, SiteTuners
+ Read more
Track 3: Serve
How to Create a Data Driven Content Strategy
Sarah DeAtley, Microsoft
+ Read more
Track 4: Growth Tech
Raising the Bar on Personalized Experiences with Machine Learning and AI
Karl Wirth, Evergage
+ Read more
3:10 – 3:40 pm Afternoon break in the Exhibit Area
3:40 – 4:25 pm Concurrent Sessions – Choose one of these 4 options
 
Track 1: Attract
Creating Video Content for the Mobile-Focused Future
Olivia Abtahi, Mighteor
+ Read more
Track 2: Persuade
PANEL - 360 Conversion Perspective
+ Read more
Track 3: Serve
Authentic Authority: How to Enchant a Community with Video Blogging
Amy Landino, Aftermarq
+ Read more
Track 4: Growth Tech
The Ultimate Marketing Stack
Dan McGaw, Effin Amazing
+ Read more
4:35 – 5:30 pm Afternoon Keynote
Keynote
Stop Thinking Channels - Start Thinking Audiences!
Rob Ousby, Distilled
+ Read more
5:30 – 7:00 pm Unleashed Jungle Bash – You don't want to miss this!
After Jungle Bash, you are invited to see Above and Beyond at the Hakkasan Night Club in the MGM Grand.  Stop by the Effin Amazing Booth to grab your VIP pass to gain access via the Expedited line.

Main Conference Day 2 Thursday May 17, 2018

8:00 – 8:45 am Registration & Light Breakfast
8:45 – 9:00 am Morning Kick-off
9:00 – 10:00 am Morning Keynote
Because It Worked For Your Ancestors - Evolutionary Shortcuts For Marketing
Tim Ash, SiteTuners
+ Read more
10:00 – 10:30 am Morning Coffee Break in the Exhibit Area
10:30 – 11:15 am Concurrent Sessions – Choose one of these 4 options
Track 1: Attract
Unlocking the Potential in Your PPC Campaigns
Lance Loveday, Closed Loop
+ Read more
Track 2: Persuade
I Joined Match.com and Didn't Get the Love I Expected. Where was the onboarding help when I needed it?
Lisa Pierson, Lisa Pierson
+ Read more
Track 3: Serve
Finding Content Gaps: Moving Buyers Through the Funnel
Casie Gilette, KoMarketing
+ Read more
Track 4: Growth Tech
What Your Analytics Aren’t Telling You
Ori Soen, Medallia Digital
+ Read more
11:25 – 12:10 pm Concurrent Sessions – Choose one of these 4 options
Track 1: Attract
How to Build Data-Driven Personas You'll Actually Use
Mary Garrick, Upward Brand Interactions
+ Read more
Track 2: Persuade
Using the TAPP Testing Optimization Maturity Model to Develop Your Roadmap
David Rogers, Slalom
+ Read more
Track 3: Serve
"I Hear Colors" & "I Want you to Want to do the Dishes" - Mind Reading Marketing
Andjelika Martin, Andjelika Martin
+ Read more
Track 4: Growth Tech
Reserved for a Late-Breaking Topic
12:10 – 1:30 pm Birds-of-a-Feather – Lunch with the Speakers
1:30 – 2:15 pm Concurrent Sessions – Choose one of these 4 options
Track 1: Attract
SEO - Winning Doesn't Happen By Itself
Eli Schwartz , SurveyMonkey
+ Read more
Track 2: Persuade
5 Steps for Driving Successful Optimization Efforts in a Large Organization
Brian Johnsonbaugh, FICO
+ Read more
Track 3: Serve
Delicious v. nutritious: what’s the calorie count on your emails?
Abby Feuer, DonorsChoose.org
+ Read more
Track 4: Growth Tech
PANEL - Building Blocks of your Marketing Technology Stack
+ Read more
2:25 – 3:10 pm Concurrent Sessions – Choose one of these 4 options
Track 1: Attract
Recycling 101: How to Recycle Your Content and Increase Visibility​
Ashley Ward, SEMrush
+ Read more
Track 2: Persuade
Putting a Real Value on your Testing and Optimization Program
Steve Rude, Thomson Reuters
+ Read more
Track 3: Serve
PANEL - User Centered Content Marketing
+ Read more
Track 4: Growth Tech
How to Supercharge Your Marketing with Competitive Intel
Ellie Mirman, Crayon
+ Read more
3:10 – 3:40 pm Afternoon break in the Exhibit Area
3:40 – 4:25 pm Concurrent Sessions: Choose one of these 4 sessions
Track 1: Attract
Unleash your Digital Growth! Collaborate PR into your Digital Marketing Strategy!
Veronica Romney, LoSoMo Inc
+ Read more
Track 2: Persuade
Extreme Page Makeover - Examples from the Real World
Eric Itzkowitz, SiteTuners
+ Read more
Track 3: Serve
Creating an Impactful Nurture Campaigns That Connects (and Gets the Sales!)
Kamila Gornia, Heart Behind Hustle®
+ Read more
Track 4: Growth Tech
Using Data To Tell Your Story
Adam Singer, Google
+ Read more
4:35 - 5:25 Action Power Panel
Join conference chair Tim Ash as he leads this spirited recap of the conference with top speakers. Hear key insights from sessions that you may have missed, and nail down specific things that you should do when you get back to the office to get full value from this amazing show!
9:00pm – 12:00am Official Afterparty – Join chair Tim Ash in the his suite for an afterparty with heart-stopping views of the Vegas strip. Mingle with fellow attendees and speakers, and conclude your conference with style!

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Prices Going Up – May 15th!

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