Digital Growth Unleashed will leave you knowing how to attract the right audience, align business models with the user experience, optimize the lifetime value of client relationships and introduce you to the right technology to make it all happen.
Digital Growth Unleashed evolved from Conversion Conference. Over the course of two dozen highly-rated shows in the US and Europe since 2010, thousands of people from over 40 countries have taken part in advancing the art and science of conversion rate optimization (CRO). CRO makes websites and landing pages more efficient once someone lands on them. Now it is time to create even more leverage across your whole business!
This is the most informative and least self-serving conference I have ever attended. I walked away with hundreds of actionable ideas to test and more than enough to hold me over until the next conference.
It’s about more than just traffic volumes and “eyeballs”. Optimizing campaigns and channels to attract the right audience is key. Learn the latest techniques for creating powerful and measurable outcomes cost-effectively by connecting with prospects at every stage of the customre journey – and not simply optimizing the bottom of the sales funnel.The alignment between traffic sources and visitor intent will be examined in great detail.
Conversion rate optimization (CRO) is a core focus of the event. All evolving aspects of this dynamic field will be covered in detail including copywriting, calls-to-action, split testing, user research, neuromarketing, behavioral economics, usability. Specific sessions will cover mobile conversion, lead generation, and ecommerce.
Extending the value of relationship beyond the initial touchpoint is critical. Learn how to effectively align your communication and offers with the evolving needs of your audience and clients. A content-for-conversion strategy will allow you to map the appropriate content types to each stage of the customer journey. Understand how to create the right supporting information that will upsell and engage.
The exploding number of marketing technology companies offers a powerful amplifier for growth. We’ll help you find the right optimization tools for your company size and business model. From user research and audience measurement, marketing automation, data append and model building, to split testing and personalization, we’ve got you covered!