Conversion Conference 2024
The premier event for digital marketing leaders

June 5-7, 2024 | Sheraton Phoenix Downtown, AZ

Keynote Speakers 2024

June 6, 2024
Future Trends in Conversion Optimization and Preparing for Them

Speakers:

Guy Yalif

Future Trends in Conversion Optimization and Preparing for Them

Date:

June 6, 2024

Time:

8:20 am

Summary:

Is traditional CRO dead? AI is revolutionizing our approach to conversion optimization. This presentation explores groundbreaking trends in CRO:

  • Predictive AI: Can we advance beyond standard analytics to predictive modeling that personalizes user experiences, dynamically adjusts content, and changes layout on the fly?
  • Generative AI: What can we do now across channels? What should we do now across channels?
  • Text Generation: Creating adaptive, real-time copy that drives relevance and engagement
  • Image Creation: Generate images tailored to individual users
  • Video Content: Craft interactive, personalized videos, transforming user engagement and conversion strategies
  • Data Privacy Compliance: How do we balance effective data use with proprietary business info and privacy regulations

CRO’s goal remains the same, but how we go about it today is changing rapidly. This is not an evolution, but rather a revolution, overhauling traditional CRO approaches and how we do our work.

June 6, 2024
Generative AI for High-intent Organic Traffic that Converts

Speakers:

Dale Bertrand

Generative AI for High-intent Organic Traffic that Converts

Date:

June 6, 2024

Time:

9:00 am

Summary:

Let’s be honest. Organic traffic growth doesn’t always lead to growth in website conversions. Yet, your SEO strategy revolves around optimizing content for rankings. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue!

Join 20-year search marketing veteran, Dale Bertrand, as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.

Takeaways:

  • Tactics and benchmarks for SEO content that converts in 2023
  • Page layouts and content formats that convert organic traffic
  • Crafting keyword strategy and calls-to-action for conversion
June 6, 2024
Mastering Social Media: Strategies for Building Followers, Enhancing Engagement, and Driving Conversions

Mastering Social Media: Strategies for Building Followers, Enhancing Engagement, and Driving Conversions

Date:

June 6, 2024

Time:

10:30 am

Summary:

Would you like to have an effective social media presence, where you are gaining new, active followers every month? Would you also LOVE to see them acomment and engage with your social posts? Would you also consider sacrificing your first born if you could actually measure & extract bottom-line ROI & value out of that program?

#IHearYou

Building an effective social media program is hard work. In this session we’re going to get you there (no human sacrifices needed)!

We’ll dig into:

  • How to build a “winning” social media program
  • What & how to measure your social initiatives
  • Tactics & strategies to not only gain followers & engagement, but to drive conversions

Who is this for:

  • This session is designed for marketing leader who want to harness the power of social media to elevate their brand.
    • Whether you are novice at social or an expert, there will be content for you!
  • Participants will leave with actionable strategies and insights to implement a winning social media campaign.
    • My heartfelt desire is that your notebook will be filled with ideas to go try when you leave 
June 6, 2024
Funnel Fundamentals – 5 Ways To Optimize Your Conversion Funnel

Funnel Fundamentals – 5 Ways To Optimize Your Conversion Funnel

Date:

June 6, 2024

Time:

4:15 pm

Summary:

In this highly practical, hands-on presentation, you’ll understand what a conversion funnel is and learn the top five ways to optimize your funnel with real-life A/B test case study examples driven by deep analytics insights and data. You’ll come away a more informed conversion expert able to extract data to pinpoint the leaks in your conversion funnel and know exactly what measures to take to plug those holes so more browsers become buyers and more people become prospects.

June 7, 2024
Branding Through Initiation: How to build fanatical tribes of customers who love your products

Speakers:

Tim Ash

Branding Through Initiation: How to build fanatical tribes of customers who love your products

Date:

June 7, 2024

Time:

9:10 am

Summary:

Does your brand inspire fanatical loyalty? There’s a massive war for consumer attention and it is only getting worse. As a marketer, you’ve seen the devastating effects in your industry:

  • Channels are multiplying
  • Consumer engagement is lower than ever
  • And costs are skyrocketing

The competition for attention is not some “soft” issue. It is the brutal reality blocking your company’s growth. But what if you could:

  • Understand our deep human need for tribal belonging?
  • Discover the mechanisms by which any group can reliably be bonded?
  • Create powerful initiation experiences that produce loyalty and passion?

Well, you can!

Evolutionary psychology expert and bestselling author Tim Ash takes you on a provocative tour through our distant past to upgrade your modern brand.

  • Reduce churn: Stop the revolving door and have repeat buyers for stay for a lifetime.
  • Boost response: Flip low response rates to attracting people who seek you out based on your brand reputation.
  • Create evangelists: Turn fickle consumers into passionate members of your brand tribe.

Don’t miss this transformative experience!

June 7, 2024
Evolutionary Marketing to Accelerate Conversions

Evolutionary Marketing to Accelerate Conversions

Date:

June 7, 2024

Time:

10:30 am

Summary:

Attend this presentation and learn about the evolutionary marketing approach, a new way of thinking and managing adaptive marketing environments for growth. This is based on the science of evolution and understanding the rules/fundamentals that enable accelerating conversions and growth. The evolutionary approach is comprised of four key components; (1) ethics with a focus on the greater good, (2) emotional connection for deeper complementation, (3) conceptual thinking for adding value to the relationship and environment, and finally, incorporating the (4) adaptive- test, measure, reflect and adapt process for optimization. Carmen will share some results of incorporating the evolutionary approach.

June 7, 2024
3 Ways to Finding Your Breakthrough Use Case for AI

Speakers:

Arvell Craig

3 Ways to Finding Your Breakthrough Use Case for AI

Date:

June 7, 2024

Time:

2:25 pm

Summary:

Many companies understand the potential of AI but fail to apply it with significant results. So how do you identify the most relevant use cases for your business? How do you quickly cut through the clutter and fads and find a substantial ROI?

In this session, Arvell Craig will guide you through a detailed framework to help you uncovering your breakthrough use case.

June 7, 2024
A 5-step framework to accelerate growth

A 5-step framework to accelerate growth

Date:

June 7, 2024

Time:

3:45 pm

Summary:

Growth practitioners are faced with tremendous complexity, regardless of whether you are building your own startup or driving growth for a large multinational company. Sometimes its hard to know what to build first, what data tools to use, what metrics to set, when to move on to the next step, what hidden messages are lurking in your retention stats..and the list goes on. There is a ton of deep content and growth tactics available, but one piece is missing – a simple step by step framework to set up and run your growth motion. My presentation will focus on bringing all the advice together into this step-wise approach, that can serve as a handbook for growth practitioners. Designed from a subscriptions POV, but broadly applicable to growth practitioners across all business models.

Supercharge Your Expertise with AI & Digital Growth

Conversion Conference is the premier event for digital marketing leaders from corporations, agencies and technology vendors who are set on achieving peak performance in lead generation, subscription sales, and eCommerce revenue.

Join a select group of dedicated professionals – digital marketing managers and directors, product marketing managers, ecommerce execs – all driven to find the most effective strategies to excel in their companies. They represent a cross-section of the industry, from forward-thinking corporations to dynamic agencies and innovative technology vendors.

 

Be empowered with cutting-edge knowledge and strategies to attract the perfect audience, align business models with user experience, optimize the lifetime value of client relationships, and harness the power of AI to drive conversions like never before.

 

Since 2010, our highly-rated shows in the US and Europe have welcomed thousands of attendees from over 40 countries, and all are united in their quest to get more productive with their existing traffic. CRO is the key to unlocking your website’s and landing pages’ full potential, ensuring maximum efficiency and impact once visitors arrive.

 

But now, it’s time to take things to the next level! Discover how AI can revolutionize your conversion strategies, turbocharging your business performance and delivering unprecedented results. Take advantage of this opportunity to join the forefront of innovation and make a lasting impact on your organization’s success.

Conversion Conference in Numbers

14 year's exchanging CRO knowledge with growth accelerators like you

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The Venue

Sheraton Phoenix Downtown, AZ

Address
340 NORTH 3RD STREET,
PHOENIX, ARIZONA 85004

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About Conversion Conference

Two days of Sessions with Actionable Content:

  • Attract

    It’s about more than just traffic volumes and “eyeballs”. Optimizing campaigns and channels to attract the right audience is key. Learn the latest techniques for creating powerful and measurable outcomes cost-effectively by connecting with prospects at every stage of the customer journey – and not simply optimizing the bottom of the sales funnel.The alignment between traffic sources and visitor intent will be examined in great detail.

  • Persuade

    Conversion rate optimization (CRO) is a core focus of the event. All evolving aspects of this dynamic field will be covered in detail including copywriting, calls-to-action, split testing, user research, neuromarketing, behavioral economics, usability. Specific sessions will cover mobile conversion, lead generation, and ecommerce.

  • Serve

    Extending the value of relationship beyond the initial touchpoint is critical. Learn how to effectively align your communication and offers with the evolving needs of your audience and clients. A content-for-conversion strategy will allow you to map the appropriate content types to each stage of the customer journey. Understand how to create the right supporting information that will upsell and engage.

  • Growth Tech

    The exploding number of marketing technology companies offers a powerful amplifier for growth. We’ll help you find the right optimization tools for your company size and business model. From user research and audience measurement, marketing automation, data append and model building, to split testing and personalization, we’ve got you covered!

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