Paradoxically, now that paid social advertising channels at open-wide adoption, many marketers can’t score social ROI at scale in social alone. Stand true, courageous marketers! There are often easy wins skillfully segmenting marketing “Integration.” We’ll share proven, integrated marketing techniques which optimize and expand marketing programs for greater leads and sales. Boom!
Learn how advanced marketers expand multi-channel conversion by integrating paid & organic: social, search, PR, offline, and other data. We’ll demonstrate using Facebook, Twitter LinkedIn, YouTube, and share fabulous hacks to integrate social with AdWords and segmented, filtered retargeting/remarketing.
We’ll also take a swing at paid and organic social fixes in response to the new “Facebook Zero” mess, as FB has nearly eliminated propagation of publisher, brand and news content in the organic news feed.
Join Marty Weintraub, Founder of AIMCLEAR®, 2X winner of Best Large Integrated Agency, 10 total US Search Awards, storied client credits and 6X Inc. 5000 for a no-holds-barred full day workshop shredding session to demystify and empower attendees:
- What the hell does “Integrated” mean anyway?
- Psycho vs. Demo & Why ARE We Here?
- Practical Social Psychographics for Profit
- Psychographic Research, Proxies & Planning
- Creative Segmentation! The Last Mile of Psychographic Targeting
- PR & Social Psychographic Influencer Marketing
- Organic Psychographics
- Advanced Integration: Social Psychographics, SEM, SEO, PR & Data Management
- Execution-by-hand, assistive technology vs. full automation
Integrated Marketing Machines
I’ll share some of AIMCLEAR’s vaunted secret sauce, laying out hands-on channel techniques we know work to execute by hand, with assistive technology and/or full automation.
Creative Mapping. Radiate successful creative to & from any channel. This technique helped win two US Search Awards and transformed several client programs. Integrated creative is the future.
Target Persona Schemas w/ Templated Purchase Clarity: Map core search concepts & psychographic intent-layer-templates for powerful (re)targeting. This technique embodies marketing integration. Learn to run paid social in a 1:1 metaphor with search PPC. Again, this is part of the future of marketing integration and data management.
Audience Density Analysis
Psychographic Analysis for Complete Custom Audience Clarity
- Study Single Pages & Themed Clusters
- Build Mind Blowing Persona Reports
- Parse Empirical Purchase Affinities
- Advise Creative Strategy & Treatments
- Crank Inbred Amplification Targeting
- Slice Success traffic, Target Elements
- Comprehend Keyword Psychographics
- Segment Influencers for PR, SEO, Branding & Conversion
- Map Lookalike Extrapolation
- Mine Intent Data for Inside Banner Sales
- Cause Keyword Search Early: Reduce Search Frequency (This one’s a real toe-tapper)
Filtered Retargeting Module, with Creative Mapping for and easy ROI boost. Learn to layer additional psychographic targeting variables at the keyword, creative and/or concept levels. This technique is little discussed and we’ve been using it for years.
Moonshot creative pathway to purchase mapping with client preview, approval render, & push to addressable channels. Moonshot is a dream come true. The ad writer sculpts multiple touches, landing page variables and takes the customer journey into account. The result is a more coherent marketing process.
PR & Influencer Social Psychographic Distribution Module
Troll (like a lure behind a boat) inexpensive media spend, distributing to influencers filtered by customer acquisition psychographics. We’ve made a meal of this technique, leading the way in a hybrid PR/SEO and performance marketing integration hack. While FB has limited employer targeting, I’ll share effective workarounds.
Please Join Us at Digital Growth Unleashed 2018
Aimclear has been presenting workshops surrounding social psychographic targeted advertising for a decade, from Sydney and Munich to New York, San Francisco and Jerusalem. Marty’s 4 years judging the EU and UK Search Awards afford him rare exposure to how best agencies and in-house marketers in the world use channels together, today. This is a rare opportunity to get practical information from a team which sees a lot of Integrated case studies.
About Marty Weintraub
Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, winner of 10 US Search Awards, including 2X Best Large Integrated Agency, Best Use Of Social In A Search Campaign.
Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Etsy, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, SeagullOutfitters and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.
Entrepreneur Magazine wrote the reason for Marty’s success is a “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower.”
Having helped Aimclear to Inc. 500/5000 status 6X (2012-2017: fastest growing privately held US Firms), Marty guides Aimclear agency content, vision, services & creative-hands-on. Aimclear is a 4X top 100 workplace by Minnesota Business Magazine. Marty won 4 “Top 25 Most Influential PPC Experts” awards, Top 100 Twin Cities People To Know & claimed the coveted “US Search Personality Of The Year” tiara. Marty is a perennial judge and presenter at The European & UK Search Awards.
His Wiley/Sybex books, “Killer Facebook Ads” and “The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success” are critically respected. Marty has been cited & quoted in flagship publications including WSJ, NPR, Inc., Forbes, MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.