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Video is NOW

Video is NOW
The future of video is mobile. Except it isn’t just the future. It’s now. It only takes a few seconds of scrolling on your favorite social media site to see that video is the primary medium these platforms are pushing. In 2016, more americans watched video on their smartphones than on any other devices combined! … Continue reading Video is NOW

3 Human Behavior Hacks That Increase Email Response

3 human behavior hacks email marketing
Has this ever happened to you? You create an email doing everything right. And yet your metrics still disappoint. You can change this outcome. But first you have to understand how people make decisions. Up to 95% of decision-making takes place in the subconscious mind According to social scientists, up to 95% of decision-making takes … Continue reading 3 Human Behavior Hacks That Increase Email Response

The Future of Personalization with AI and Machine Learning

the future of personalization
Cookie-cutter customer experiences just won’t cut it. And online personalization, once seen as a competitive differentiator, is now a strategic imperative. Consider this: nine out of 10 marketers say their customers expect individualized experiences – and, according to Gartner, by the end of this year, organizations that have fully invested in online personalization will outsell … Continue reading The Future of Personalization with AI and Machine Learning

I Joined Match.com and Didn’t Get the Love I Expected

Where was the onboarding help when I needed it? Ever wonder what happens when a conversion copywriter and marketing strategist joins Match.com after being out of the dating scene for a looong time? Do I join looking for love? Or do I join and wonder how such a massive company completely misses out on opportunities … Continue reading I Joined Match.com and Didn’t Get the Love I Expected

Must-Attend Sessions at Digital Growth Unleashed 2018

Must Attend Sessions at DGU18
Are you ready to unleash your marketing animal? Well, we hope you are! If you’ve seen the conference agenda , you know that Digital Growth Unleashed is packed with amazing content. Attending DGU18 will be like drinking from the fire hose of digital marketing optimization. We know you’ll leave the conference inspired, energized and ready … Continue reading Must-Attend Sessions at Digital Growth Unleashed 2018

How to Supercharge Your Marketing with Competitive Intel

supercharge your marketing with competitive intel
No company and no product lives in a vacuum. With the overwhelming number of tools and resources available to us, there’s no shortage of alternatives competing for our time and attention. Whether your “competitors” are high-end software products, free online tools, expensive consulting services, or simply time spent sitting on the couch, every business has … Continue reading How to Supercharge Your Marketing with Competitive Intel

Marketing Mix Tape: Try These 6 Experiments to Drive More Visitors to Your Website

  What I am speaking about at #DGU18? I will be teaching you how to "Go beyond AdWords to get web traffic". Whether it is using social listening, content intelligence, video content, or advanced social ads - it takes a combination of “experiments” to get the website traffic you need to build your brand. Most … Continue reading Marketing Mix Tape: Try These 6 Experiments to Drive More Visitors to Your Website

Persuade Your Boss to Send You to Digital Growth Unleashed 2018!

Persuade Your Boss to Send You to DGU18
Your elevator pitch is ready. You can already imagine being in a room with 40 of the best and brightest minds in digital marketing. You can’t wait to meet other attendees and expand your network with your peers. You’re even excited about the expo hall. Digital Growth Unleashed 2018 will be a game changer for … Continue reading Persuade Your Boss to Send You to Digital Growth Unleashed 2018!