We know how nerve-wracking it can be to attend a digital summit, especially if you’ve been hiding in your digital cave for too long. So now that Digital Growth Unleashed is kicking off tomorrow, we thought we’d help calm your nerves a bit. And what better way to do that than to help you prepare … Continue reading 5 Must-Read Articles for Digital Growth Unleashed Attendees
You are not just a number. I was recently conducting digital marketing workshops at a manufacturer annual dealer meeting, and while I was preparing the content for the workshop, I took some time to review all participants’ websites and digital properties to tailor content. One website stuck out for me in particular; the very first thing … Continue reading 5 Must-Watch Trends For Your B2B Strategy
Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. But they would be mistaken in following that line of thinking because SEO isn’t dead, or even dying. Recently, it’s … Continue reading Marketing Mix Tape: Start Doing These 6 Things to Bring More Traffic to Your Website Now
Have you integrated PR into your digital marketing strategy? It’s time to forget “link building” of SEO days gone by and start focusing on how PR can generate powerful links back to your business. Gone are the days of link farms, blog comments, link swaps, and guest blogs. However, it is still a known fact … Continue reading Integrating PR into Digital Marketing Strategy
You know it, I know it. There are just way too many marketing tools to choose from. With what was expected to be 5,000 marketing tools offered in 2017, how the hell are you supposed to know which ones will drive record breaking growth in 2018 and which ones will be a waste your time? … Continue reading Effin Amazing’s Ultimate Marketing Technology Stack
60% of your customers’ journey takes place before they talk to a sales rep. You may ask, “what does this have to do with content audits?” Well, let me give you an example. Sarah H is a consumer in the market to buy a new car. She’s had the same hand-me-down, economy sedan that her parents … Continue reading Increasing the Lifetime Value of Your Customers With Content Audits
Website testing is critical to conversion optimizers. Testing helps you identify the elements of your website and other marketing collaterals that are working and the ones you can improve on. But it’s important to do testing right if you want to get insights from your testing activities that are meaningful to your organization. Below we’ve … Continue reading Website Testing Best Practices [Infographic]
BUZZER! Why Attend Aimclear’s Integrated Psychographics, Search, Radical Targeting, Revenue & Branding Workshop!
Paradoxically, now that paid social advertising channels at open-wide adoption, many marketers can’t score social ROI at scale in social alone. Stand true, courageous marketers! There are often easy wins skillfully segmenting marketing “Integration.” We’ll share proven, integrated marketing techniques which optimize and expand marketing programs for greater leads and sales. Boom! Learn how advanced … Continue reading BUZZER! Why Attend Aimclear’s Integrated Psychographics, Search, Radical Targeting, Revenue & Branding Workshop!
In a recent post from Pam Neely, a well-respected consultant and content marketer, Neely looks at the time spent on content marketing efforts and what we are really getting out of it. If you spend 20 hours producing a “great” piece of content, is it actually great? Not necessarily. A high-quality piece of content doesn’t … Continue reading Your Content is Great. Is it Helping Your Buyers?
Do you find it tough achieving robust digital growth? Lots of marketers do. Online marketing is a fast-paced industry. The tactics, strategies, tools, and platforms you’re using could actually be outdated. Unfortunately, your competition is always intent in getting ahead. To keep up, it’s a good idea to invest in continuous learning and skill upgrading … Continue reading Unleash Digital Growth by Investing in Your Learning