Author: Digital Growth Unleashed

5 Must-Read Articles for Digital Growth Unleashed Attendees

5 must read articles for DGU18 attendees

We know how nerve-wracking it can be to attend a digital summit, especially if you’ve been hiding in your digital cave for too long. So now that Digital Growth Unleashed is kicking off tomorrow, we thought we’d help calm your nerves a bit. And what better way to do that than to help you prepare for the event?

Whether you’re new to the conference circuit or a seasoned road warrior, you’re more likely to get the most out of your attendance at Digital Growth Unleashed (or any other digital summit or conference, for that matter) if you come well-prepared. Here are five excellent posts that will boost your confidence and ease your conference-fright:

The Ultimate Pre-Conference Checklist – Rosemary O’Neill shares some tips on how you can have a more productive conference experience (Thanks to Tom Bowen of Web Site Optimizers for the heads up on this article).

5 Ways to Optimize the Business Value of Attending Conferences – Lee Oden dispenses advice on how you can make a conference pay for itself.

How To Make The Most Of Your Next Industry Conference – Mark Goulston provides insights on how you can build successful and long-lasting relationships with speakers and colleagues while at a conference.

10 Things to Prepare Before Attending a Conference – Deborah Shane has useful tips on what to do before, during, and after a conference to make your attendance more productive.

Seven Ways To Prepare Before You Attend Your Next Business ConferencePeter Daisyme shares ways you can maximize your ROI of time and money spent at a conference and heighten your overall experience.

If you checked off all of the things you need to get yourself ready for Digital Growth Unleashed, congratulations! Make sure to get some rest the night before the conference so you have enough energy for two amazing days with digital marketing optimization leaders.

P.S. Make sure to plan the sessions you want to attend – check out the session descriptions here!

5 Must-Watch Trends For Your B2B Strategy

5 Must-Watch Trends For Your B2B Strategy

You are not just a number. I was recently conducting digital marketing workshops at a manufacturer annual dealer meeting, and while I was preparing the content for the workshop, I took some time to review all participants’ websites and digital properties to tailor content. One website stuck out for me in particular; the very first thing I saw on this dealer’s website was this message: “You are not just a number.” That gave me a pause. As I got to speak with the dealer at the meeting, I realized how deeply their belief is rooted in providing customized experiences to each of their customers, from the time they walk into their office, all the way through their buyer journey until they become a customer.

The question is, how do you deliver on the same experience before your customers even walk into our stores or talk to your customer service representatives and employees? How do you apply the “You are not just a number” belief to your marketing programs so that your customers can see it and experience it long before they pick up the phone and talk to your sales people?

Here are 5 of the must-watch trends in 2018 that will help you achieve this goal:

1) It’s Time to Rethink B2B Ads

The truth is, advertising alone just isn’t cutting it anymore. The reason? It’s a form of one-way communication that people largely do not like. In fact, they don’t like it 600 million times over. How do we know? That’s the number of people using ad blocking technology today. While there are many forms of effective advertisement, and retargeting is on a speedy increase in popularity, nothing in 2018 will surpass the impact of two-way, highly customized content that delivers value to your clients.

Focus your 2018 efforts on delivering high quality thought leadership content to your clients.

  • 78% of surveyed FTSE 500 executives said that they rely on thought leadership content to make decisions

  • 2 in 5 executives said they will eventually end up buying from a company that they feel provided good thought leadership content

2) B2B Brand Storytelling

Now more than ever, brand storytelling is key. As strange as it is to think about, your company in 2018 will not be selling “stuff” anymore. Purchase decisions are all about the experiences you create for your customers and the stories you tell. Describing how the product your company offers will solve your customers’ needs, address their challenges, and achieve their goals will be the key to converting leads into long-time customers. Invest time into defining what your brand story is and how it sets you apart from your competitors.

> An article from research firm SiriusDecisions begins, “Shane Snow, co-founder of brand content provider Contently, recently delivered a Tedx talk at Columbia College about the power of storytelling. He led with this fact: When 3,000 survey respondents were asked whether they would trust author J.K. Rowling or the Queen of England as their leader, people overwhelmingly picked Rowling.”

This anecdote is telling. An author, someone who has created a personal connection with audiences through the power of storytelling, has garnered more trust from people than an actual political figure – someone already entrusted with the leadership of a country. Your brand will not garner the following it deserves without first establishing a compelling story.

3) Personalization & Customization, Taken to the Next Level

In 2018, marketers will need to, more than ever before, understand where their customer comes from and use that information to serve personalized experiences.

Next year is all about one-on-one messaging in your content. Your customer personas are about to become even more crucial to the success of your business, so be sure to invest plenty of quality time in further defining these personas and developing a custom marketing plan for each. The “one glove fits all” format just won’t cut it anymore.

We’ve grown into a society where everyone has a voice. This means everyone wants to be heard, and the brands we interact with are no exception. Your customers want you to cater to them – solve their problems, meet their needs. Make sure your content has your customer personas in mind. If you lay out a clear path that feels customized to each of your customers’ individual needs, they will be much more likely to keep coming back for more.

4) Influencer Marketing (more specifically, micro-influencer marketing)

Celebrity endorsements still have a place in the marketing world, but in 2018 we will see the continued growth of the micro-influencer. Micro-influencers have a strong, yet much more modest, follower count (between 1,000 and 10,000 to be exact,) and that close following has its advantages when it comes to building brand awareness.

Here’s why:

A. They have an intimate connection with their followers. Those with smaller audiences have an advantage when it comes to their ability to actively engage with their following. Because it’s so much more manageable for the influencer, they can spend time fostering relationships. Brands benefit from this when placing their products in the hands of these growing group of influencers. And on the other side of the screen, followers are more likely to comment on micro-influencer posts because they are less overwhelmed by the fan base, and feel a more intimate connection with the influencer. In fact, “micro influencers are 4x more likely to get a comment on a post than are macro-

B. Their partnership is affordable. Another undeniable benefit of partnering with a micro-influencer is the cost. Working with those who have a following in the hundreds of thousands, or even millions, comes with a high price tag. Tap into those who are still growing their following to get more bang for your buck. The key? Do your research! Make sure those you partner with gel well with your brand, so their promotion of your product comes off as genuine, which will lead to true interest for your brand.

C. They’re relatable and trustworthy. A micro-influencer is more relatable to followers than a big celebrity with a 1 million+ fan base. “90% of consumers trust peer recommendations and only 33% trust ads,” making micro-influencers the much more compelling advocates.

5) Interactive Video

In 2017, brand videos ruled. It’s undeniable that video content sticks in a consumer’s brain a great deal longer than anything that’s simply written. Here are a couple of compelling stats to consider:

In 2018, a simple video is going to become old news. Some of the most successful brands are now taking it a step further, moving to interactive videos. What is an interactive video, you might ask? Essentially, it’s a video that actively engages the viewer, putting them in the driver’s seat when it comes to how the story should progress. Depending on the options chosen by the viewer at different stages within the video, the story could go in a number of different directions. To see for yourself, check out this example from Workforce Intelligent Contact Center.

Here are a couple of other things to consider when it comes to video picking up speed in 2018:

A. According to a new study by Cisco, by 2018, “79% of all Internet traffic will be video-related.”

B. Wyzowls state of video marketing survey 2017 found that “92% of those who’ve tried it, reported that they’ve found interactive video to be an effective tool for their business.”

“Using video to promote your business gives the opportunity to give customers and fans a unique perspective from behind the scenes and using your own voice. It’s also an opportunity to educate, add value to your brand and potentially establish your expertise.” – Cisco’s VNI Global IP Traffic and Service Adoption Forecasts, 2013–2018

Adding interactive elements will not only provide a bigger impact to ensure your videos stay with viewers long after they end, but will also create that personalized experience customers need to be longtime fans of your brand.

This article first appeared on the Marketing Strategy Hub Blog, republished with permission from the author.

About the Author

Armida Markarova is an award winning Brand and Marketing Strategist who partners with companies to help them turn their marketing dollars into business outcomes that matter. As the Founder & Chief Strategy Officer of Marketing Strategy Hub, Armida and her team are focused on making sure that their clients stay on top and ahead of marketing trends by providing them with strategic marketing plans and educational workshops that help them acquire new customers and keep more of the ones they’ve already got.

With over 15 years of experience in marketing, Armida Markarova is one of the pioneer digital marketing strategists generating results and driving value for companies when Facebook, Twitter and LinkedIn didn’t even exist.

Armida’s approach to marketing and digital marketing is deeply rooted in understanding of the customer’s journey to purchase vs. just the final step of selling.

Armida is a strong believer in data driven marketing and storytelling. She uses analytics and data to drive her recommendations for her clients, which have proven to increase ROI and deliver desired business outcomes.

 

Marketing Mix Tape: Start Doing These 6 Things to Bring More Traffic to Your Website Now

start doing these 6 things to bring more traffic to your website now

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. But they would be mistaken in following that line of thinking because SEO isn’t dead, or even dying. Recently, it’s become an artistic practice that calls for the perfect mix of advertising and marketing strategies all working together. The best marketing professionals will tell you they use a combination of search, social, influencer and content strategy to gain leads and website visitors.

People conduct over 3.5 billion Google searches per day, so we should never take SEO for granted. Several years ago, being first place in a Google search meant you’d receive 50% of all clicks. Zero Limit reported the first five organic results on a Google search page now account for 67% of clicks, and results 6-10 account for less than 4%. You can make an incredible impact on web traffic by rising to the top of website rankings. Whilst you can’t and shouldn’t cheat the SEO system, you can put some strategies to the test to see an influx of website visitors.

Think of creating a strategy for accruing website traffic like creating a mix tape—your focus, time and energy should be spent on only the best (and highest yielding) techniques. It isn’t only about bringing a high number of people to your site. You’re looking for the people who might eventually purchase your product or service. I’ve worked with many big name brands, from Qdoba to Fiji Water, to level up their integrated marketing campaigns. Here are 6 easy-to-implement, yet efficient “tests” that should increase your web traffic:

Garner the clout of influencers. For each dollar marketing professionals spend on influencer marketing, they produce $6.50 in revenue. There are an abundance of experts in your industry whose large social followings completely trust their suggestions and expertise. You’re directly reaching the perfect audience when influencers share your company’s story. Consider using influencers to tell engaging stories and link to a deal on your website. It’s a tiny expense that can yield the incredible results of reaching their large network.

Be resourceful with your content strategy. We are past the days where everything is valuable for a brand in terms of content. Evolved marketing professionals will tell you that the depth and delivery of content matters. It’s easy to spot the gaps when applying content intelligence to understand how your content is spreading awareness, building engagement and generating conversions. Run an experiment for the next 90 days by posting content on your blog and other channels. Examine the metrics to discover patterns as to what content drives the most traffic to your site. As Brandon Anderson, founder of Ceralytics puts it, “Content intelligence provides the data-driven foundation for content strategies. It takes you from guessing what content will work to knowing what content will work.”

Experiment with several offers. When something is only available for a short time period or exclusive, it appears to be more attractive to customers. You can typically see positive results and metrics within a few days of running a special “offer.” These short term deals are a great experiment for driving web traffic. While offers will vary across industries, the general rule of thumb is that all offers should have a deadline, and you should be sure new customers taking advantage of a short-term offer get the best initial impression of your product or service. Play with various offer types to decide what duration and messaging might be best at encouraging website clicks and registrations.

Develop video content. YouTube has the best conversion rate of any social channel. Though the upfront cost of creating a video can be exorbitant, it’s usually worth the time and effort. The average YouTube video holds  37% of viewers’ attention to the last second, according to Hubspot. Aside from YouTube, all other big name social channels are putting substantial importance on video content – it’s captivating, it’s winning and it produces results for companies that incorporate it correctly. For Facebook, video is achieving powerful results for brands interested in profitable and practical ways for developing engagement.

Start with social media marketing.. Before moving to paid options, consider using social media marketing as a completely free option for a fast experiment. But don’t just start posting content without formulating a strategy first. Begin by watching your social media mentions to find discussions happening across your industry, and reply with insightful, informative comments and links. Twitter is usually the choice channel for quick conversations. Although organic reach has diminished significantly, this is a good place to start as you’ll have a benchmark before you start paying for awareness and engagement.

Dive into the social world. Paid advertising, especially if you’ve never explored that as a marketing avenue, is usually a reliable tactic. But push past Google AdWords that you’ve always done into paid social ad domain. Facebook and Instagram are potent when it comes to producing web traffic, with LinkedIn coming in a close third. Apply Facebook retargeting to generate even more traffic. If you want to explore paid ads short term, it’s more practical to start with one social network and see what kind of immediate results you get.

A mixture of “tests” might be what you need to gain the website traffic required to create your brand. The majority of seasoned marketers will rightly insist upon the significance of experimenting and the willingness to try new things. Just because a certain strategy created results one month, doesn’t mean it will work as well the following month. Success isn’t about finding one method and sticking with it– it’s about being spirited enough to test out a winning blend– and never being too timid to change your techniques.

About the Author

Duncan Alney is the CEO of Firebelly, a social media marketing agency. He is a nationally recognized social media marketing provocateur, who speaks across the country and is regularly featured in the media. As CEO of Firebelly, Duncan leads the team to grow audiences, create convert engagement, web traffic and more. Firebelly has been doing social media marketing since 2007 and has helped hundreds of clients including FIJI water, Qdoba, Ponderosa, Dow Brands, Upland Beer Company, Bozzuto, Indiana University, Sony, Beckman Coulter, Anchor Bay Entertainment, Cisco, Pearson Education, Web.com, Wiley Publishing, Visit Fort Wayne, American Cancer Society, United Way and numerous others. In addition to advising some of the most successful brands in the United States, he is a leading practitioner in the influencer marketing and social intelligence spaces.

 

Integrating PR into Digital Marketing Strategy

integrating pr into digital marketing strategy

Have you integrated PR into your digital marketing strategy? It’s time to forget “link building” of SEO days gone by and start focusing on how PR can generate powerful links back to your business.

Gone are the days of link farms, blog comments, link swaps, and guest blogs. However, it is still a known fact that legitimate links to your website are a ranking factor for higher placement on search engine result pages. We’re talking links from the Huffington Posts, local and national news sites, .orgs, .edus, and other well known websites in your industry. But how do you go about getting these in today’s evolving digital landscape? Your greatest tool for generating powerful links is public relations.

Integrating PR into your probably already complicated digital marketing strategy may seem intimidating. It doesn’t need to! In fact, you are likely already doing things as a business owner that lend themselves to future PR opportunities: getting involved in your community, volunteering, sponsoring your child’s athletic team, or working with interns or local universities. The key is recognizing the PR niches where your business and branding fits, and tapping into those resources. And, as an added benefit, using these resources is almost always a sure way to build trust and loyalty with customers.

Public relations and marketing strategies need to work hand in hand to achieve common goals like increased revenue, brand awareness and customer loyalty. Are we suggesting you should spend your entire marketing budget with a PR firm to try get links? Definitely not. Instead, we will help you recognize how PR can help your brand, and we will teach you to integrate tools and tricks that open your eyes to the many opportunities available to your business. You’d be surprised at how much can happen when you spend even five or ten minutes a day on public relations.

Are you ready to learn about how your team can implement foolproof PR strategies in a hassle-free way? Good, because it’s time to unleash your digital growth.

About the Author

Veronica-Romney

Veronica possesses around 9 years of experience in the online marketing industry. She’s currently serving as President and Co-Founder of LoSoMo Inc, a digital marketing agency specializing in location-based business organizations. In this role, Veronica manages the company’s full scope of marketing products including the company’s Website Design & Development, SEO, Paid Search, Social Media services, Email Marketing, Reputation management, and more.

Follow her on twitter (@vromney) to learn more about the digital landscape.

 

Effin Amazing’s Ultimate Marketing Technology Stack

ultimate marketing technology stack

You know it, I know it.

There are just way too many marketing tools to choose from.

With what was expected to be 5,000 marketing tools offered in 2017, how the hell are you supposed to know which ones will drive record breaking growth in 2018 and which ones will be a waste your time?

Know so many marketing tools rely on one another to stay functional – if one goes down, many others dol too – choosing the right tools is even more difficult.

This domino effect of tools breaking each other is something I like to call “The Stackapocalypse,” and it can wreak havoc on your business.

No pressure, but ff you’re looking to invest in new marketing tools, it is incredibly important to pick the right ones because making the wrong decision could lead to the loss of a ton of valuable data and hard work when the dominos start to fall.

I’m going to share my personal collection of tools: “Ultimate Marketing Technology Stack.” I wholeheartedly believe that this stack is the best one out there for marketers interested in achieving record-breaking growth.

These tools have been used to drive record breaking growth for my company, Effin Amazing, and my clients, including Real Thread, Frame.io, ForksOverKnives.com, and Eventbrite.

Let’s get started!

What’s Included in My Stack?

A marketing stack is a combination of tools you use to help you do your job as a marketer. This could include outbound email tools, analytics tools, sales and marketing automation tools, and the services that connect them.

You might think that your marketing stack is relatively small, but I’d be willing to bet that you’re using more tools than you realize.

With the help of a tool known as Ghostery, you can tell how many tools your website is currently using. Try it now. I bet more technologies are being used on your site than you know.

My marketing stack is pretty tight, but even I’m using 29 tools, though my core marketing stack does have fewer technologies.

But enough already, let’s get to my stack:

Email: Gmail

Social automation tools: Buffer, Revive Old Post, Zapier

LinkedIn message blast tool: GPZ

Lead capture tools: ProspectHive, Klenty, Toofr, Grouply

Webinar tool: Zoom

Video meeting tool: Zoom

Calendar tools: Mixmax, Google Calendar

Video streaming tool: Wistia

A/B testing tool: Optimizely

CMS: WordPress

Data-piping tools: Segment, Zapier

Tag manager: Google Tag Manager

CRM: Salesforce

Contract Signature: Nitro Cloud

Marketing automation tools: Klenty, Mixmax, MailChimp, Autopilot

Analytics tools: Google Analytics, Amplitude, Kissmetrics, Mixpanel, Hotjar

Of course, none of these tools are going to reach their full potential if they can’t share data with one another.

Aside from the fact that they help me get the job done, the tools in my marketing stack have been chosen because:

  1. They integrate well together, removing the issue of “siloing.”* When using this stack, all departments have access to all relevant data that comes with a promising lead. If you use my stack, your business will be set up so that sales and marketing have access to the same data, making everyone more effective at their job.

  2. They are highly immune to the “Stackpocalypse” because the tools are all well established and have been around for a while. They’re also the “best of their breed” tools.

Note: You don’t have to use the tools that I’m using in my Ultimate Growth Marketing Stack, you just have to make sure you aren’t picking a tool which could die in 6 months if they lose VC funding. Bubbles happen, and VC funding dries up in verticals. Make sure your tool doesn’t die with it.

*When tools are siloed, it means they’re not very good at communicating and sharing data with one another, or in other words, they lack integrations. The “marketing tools” don’t work well with “sales tools” and vice versa. And to top it all off, nothing works well with the analytics tools.

The Ultimate Marketing Technology Stack

The Ultimate Marketing Technology Stack is made up of the following tools:

  1. Google Tag Manager

  2. Segment

  3. Clearbit

  4. Autopilot

  5. Salesforce

  6. Kissmetrics

  7. Zapier

This stack is extremely functional – all of the tools talk to one another and if you really stay on top of it, you can get great data that works together to give you incredible insights.

Even more, this marketing stack lets you do some really cool stuff that I don’t think many other (if any) companies are doing right now. Can you tell me of one company you know which can track the Salesforce stages in their web analytics tools?

Let’s take a look at these tools and uncover why each one deserves to be part of your stack.

No. 1: Deploy Code Without a Developer – Google Tag Manager

google tag manager

Google Tag Manager makes the use and integration of every other tool in your marketing stack a lot easier.

Whenever you want to use a new tool, you’ll likely need to install some code on your website, which can take a lot of time if you have to get in touch with your development team and then wait for them to implement the code, not to mention the constant back and forth to determine if they did it right.

For example, let’s say you want to use a tool known as Hotjar so that you can record how people are using and interacting with your site.

  1. Traditionally, you’d have to do the following:

  2. Get the code from Hotjar

  3. Send the development team your code

  4. Wait for them to install it

  5. Audit it to see if it works

  6. If there’s a mistake, contact them and then wait for them to get back to you.

  7. Wait for them to do it again

  8. Audit it again

  9. Use the tool (hopefully!)

This can be a messy process that takes time. Plus, if not done properly, it can break other things on your site.

The process can become even messier if you want the tool in question to only track or trigger in relation to specific events because it’s going to require a bit of hackery in how you implement the code.

It’s not hard to see how this can all become a big headache.

Google Tag Manager simplifies this process.

With Google Tag Manager, the only code you need to install on your site is the Google Tag Manager code, which is supplied to you when you sign up.

Once you’ve done that, you never have to mess with your code again.

If you want to use a new tool on your site, all you have to do now is drop the code into Google Tag Manager.

Google Tag Manager will then take care of the rest and implement the required code.

The really awesome thing about Google Tag Manager is how well it integrates with all of the tools that are already out there.

With Google Tag Manager installed, there’s a good chance that you’ll never need to mess with the code on your website.

No. 2: Get Your Tools to Talk to One Another –Segment

segment

One of the major problems with various tools is that each one has its own syntax, which basically means that the code of each tool is written in its own unique way. This uniqueness means it takes forever to integrate, because you have to write a bunch of lines of code to support all of the different syntaxes.

Suppose you have 20 different tools in your marketing stack.

If you want all of your tools to work together nicely, you need to manage all 20 different syntaxes.

It’s not hard to see that this is a broken model.

With the help of Segment, you can fix this problem.

All you have to do is add the Segment “analytics.js” Javascript code, which you can do using Google Tag Manager.

And now you only have to manage one syntax (Segment’s syntax) instead of 20.

It is now easier for an “event” in one tool to trigger in all of your other tools.

Suppose someone visits your site. Using Segment, you can register that event in Google Analytics and send that event to Kissmetrics and HubSpot at the same time.

This is possible because Segment allows your tools to communicate with one another without writing multiple lines of code.

Segment also makes it easy for you to turn on or off any of the tools that you have installed.

You can simply log in to Segment and toggle and untoggle the tools you want active in your stack.

This reduces the amount of time it takes to find a cool new tool, implement it, and reap the benefits of doing so—and the time it takes to turn something off if it’s messing everything else up.

Already using Segment, or want to see if it will work for your organization?

No. 3: Figuring Out Who’s Who – Clearbit

clearbit

Clearbit is known as a “Data Enrichment Provider.”

With the help of Clearbit, it becomes easier to gather a lot of relevant background information on someone, which will help your sales process.

Suppose that someone visits your site and gives you their email, say, dan@effinamazing.com.

At that moment in time, you don’t know anything about that person other than their email address.

You might have a form that people can fill out, but there’s only so much information you can ask people before they decide that it’s not worth filling out a form.

Clearbit, however, removes the need for you to have complicated forms on your site.

You don’t need to ask people for a lot of information because Clearbit can “enrich” the initial data you have asked for.

With just one email address, Clearbit will help you obtain the full name of the person who filled out the field, their job title, and the revenue figures for their company.

No. 4: Visual Marketing Automation – Autopilot

autopilot

Autopilot is a tool that makes marketing automation and workflow automation extremely simple.

Autopilot gives you a great visual representation of how your “funnel” is going to work, and it does so in-line with the customer journey.

This is great for marketers because marketing funnels can get quite complicated, and having a visual means of managing your customer journey can really help you see how our funnel works.

It also becomes easier to make your marketing funnel even more complicated if you wanted too!

The other amazing thing about Autopilot is that it can really help you automate many different aspects of your marketing – and not just basic things like email.

For instance, here at Effin Amazing, we run a lot of webinars.

We use Autopilot to send SMS messages and email messages to remind people ahead of time that they’ve signed up for a webinar that is starting soon.

Autopilot is also really effective during the sales process. (It’s useful for the entire customer journey.)

We use Autopilot to send offline reminders.

For example, if someone hasn’t opened our emails, we can send a postcard to their corporate address.

Direct mail is getting cheaper than AdWords, so it can make sense to send a designed or personal postcard.

Because we use tools like Clearbit to enrich our data, we often have the correct mailing address to send out postcards or other “offline” materials.

With many of these offline channels being integrated with online marketing, it’s now becoming really easy to reach your prospects or customers in a variety of ways. And everything is made even easier when you use something like Autopilot to automate the process.

Autopilot integrates with a ton of other tools, which means that it’s going to fit well into any marketing stack that encompasses the entire customer journey.

You’ll find that you can manage the entire customer journey using just Autopilot, which is especially helpful when you have a lot of tools that are going to be integrating and talking to one another.

No.5: The CRM Side of Things – Salesforce

salesforce

We use Salesforce to track every single one of our customers and prospects.

Salesforce makes it easy for us to report on what they’re doing and how much revenue we make from them. And we can monitor our deal tracking and how that’s going to affect our pipeline and MRR at the end of the month.

Many people don’t really like to use Salesforce, especially if they had to use the classic version. After all it was an ugly piece of . . . I get it.

But recently Salesforce has come out with something known as Salesforce Lightning, which is so much nicer to work with.

This new version of Salesforce is prettier and provides a massively improved user experience and user interface when compared to older versions.

Personally, I used to hate Salesforce but I’ve come to love it, especially when compared to other CRM solutions.

Why?

Because Salesforce provides something known as the AppExchange

Why is the AppExchange such an important feature?

Because using tools within the AppExchange allows you to quickly take care of common problems that affect CRM systems.

A good example of this is “deduping.”

Deduping is a way to clean up your CRM data and make sure you don’t have more than one lead for the same person.

If you were to manually dedupe your CRM data, it would probably take you forever.

But thanks to the AppExchange, all you have to do is install a tool that will take care of the deduping for you.

There are thousands of tools that you can take advantage of within the AppExchange. If you run into problems or want to achieve a particular goal with your Salesforce CRM, there’s a good chance you can tackle the challenge using a tool from the AppExchange.

It’s this massive ecosystem that makes Salesforce the number one CRM out there.

Plus, the fact that Salesforce integrates with a lot of tools outside of the AppExchange means that it’s really easy to add Salesforce to your existing marketing stack.

As a result, you won’t really need the help of a developer if you want to make a new tool in your marketing stack “talk” to Salesforce.

No. 6: Powerful Analytics – Kissmetrics

kissmetrics

Kissmetrics is one of the most powerful analytics tools out there.

With it, you’re able to track every single one of your customers throughout the entire funnel.

The dashboard that’s provided by Kissmetrics makes it easy for you to quickly review your KPIs. When logging in to Kissmetrics, you can instantly see the KPIs that’ll help drive your business forward.

Tracking metrics is important because that data will help you develop a better understanding of your users.

You can then use that data to create more effective marketing campaigns because you now have insights based on actual data.

Kissmetrics also makes it easy to assess how people are interacting with your website on multiple devices.

There aren’t that many people nowadays who exclusively use a desktop to browse the internet.

People tend to use multiple cell phones, their iPads, their desktops, their laptops, their home and work computers—the variations are endless.

In a standard situation, you don’t really have the means to merge all of these “identities” together in a way that would allow you to track them all as one person.

With Kissmetrics, however, you can alias users across all of these different devices, so you’re able to create a single customer journey and understand how these customers are using your product.

It also becomes easy to do this for “account-based” tracking, too.

It’s also really focused on who your customers are.

The data you collect about your customers is stored in an identity profile, which enables you to understand the attributes that make up your customers.

All of this is going to be used to create better insights so you know how to market and sell your business.

No. 7: Automate Your Stack – Zapier

zapier

What Zapier basically does is create “workflows” so that your tools can work together in unison.

It’s a tool that a lot of people ignore when building out their marketing stack, but it’s essential if you want to automate everything and save a lot of time.

Even if you’re using over 3,000 tools, you can connect them all to one another and then automate a lot of your life.

This helps eliminate any of the manual work you might need to do to ensure that all of your tools are sharing data or notifications with one another.

Zapier has a ton of integrations, making it easy for you to create workflows that rely on using different tools.

I probably have around 10 Zapier workflows that automate my email, calendar, webinars, and so much more.

Perhaps my most interesting use of Zapier is when I integrate it with Kissmetrics.

If you want to integrate Kissmetrics with Zapier, it’s probably going to require a bit of help from someone with a bit of coding experience.

But when you do set things up, you’ll be able do a lot of cool things, like creating an analytic event whenever someone comments on your content.

Like I mentioned earlier, if you’re going to invest in new marketing tools, make sure to do your research and choose the right ones – you don’t want to be left with a pile of dominoes at the cost of your business’ growth.

If you would like help implementing “The Ultimate Marketing Technology Stack” in your business, get in touch with us today.

About the Author

Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of Effin Amazing, an analytics and growth consultancy that helps product and marketing teams get data driven and optimize their businesses. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United State State Department, where he had the privilege to advise universities, governments and private corporations on how to build entrepreneur ecosystems. You can find him on most social networks, or follow him on Twitter at @DanielMcgaw.

Increasing the Lifetime Value of Your Customers With Content Audits

Increasing the Lifetime Value of Your Customers with Content Audits

60% of your customers’ journey takes place before they talk to a sales rep. You may ask, “what does this have to do with content audits?” Well, let me give you an example. Sarah H is a consumer in the market to buy a new car. She’s had the same hand-me-down, economy sedan that her parents sent her to college in 10 years ago. Now that she’s settled into a comfortable career, she’s ready for an upgrade. So where does her journey begin?

With upwards of 3.5 billion searches performed every day on Google alone, it’s a well-known fact that the first thing Sarah will do, just like millions of other people, is perform several online searches to start her purchase journey. While Sarah is conducting her online research, educating herself about options she has available to her before she is ready to make a commitment to buy, is your website showing up on the first or second page of search engines? Are you part of the online conversation that Sarah has before she picks up the phone to talk to a sales person or visit your store. Is your web content built to handle all of Sarah’s questions for every stage of her customer journey?

So let’s back up for just a minute. The obvious, initial answer to why you need a content audit is the all too common, day-to-day problem you are experiencing with your marketing efforts as it pertains to your website: lots of traffic coming in but not enough visitors actually converting into sales. If this sounds familiar, then ask yourself (and your marketing teams) one important question: “Is your content holding the hand of your potential customers throughout their entire customer journey, or is it only there for them when they are ready to move to the shopping stage of their purchase funnel?”. Do you have enough content on your website to cover every stage of their purchase journey, from awareness to exploration to consideration and then finally shopping?

It may sound like a daunting task to provide content for every stage of your customers’ journey, but here’s the most rewarding stat for marketers that translates into tangible and desired business outcomes: 98% of customers surveyed said that they will end up buying a product from a company that holds their hand throughout the entire purchase journey, not just the final stages.

And according to DemandGen report, nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

So how do you determine if your content is truly there for your site visitors? Here is a one minute quick exercise we always conduct with our clients during our content marketing workshops and content audits:

Step 1: Login to your website analytics tool

Step 2: Find out what the top 50 most visited pages on your site are.

Step 3: Now ask yourself these 3 important questions:

  • Do these  50 pages help your customers in each step of their customer journey?

  • Do they skew more heavy towards a certain step in the purchase funnel?

  • Are there content pieces that are missing in the top 50 most visited pages that should be there?

one minute customer journey

These 3 important questions are the answers to whether it’s time for a content audit that leads to a customer journey focused content marketing strategy.

You may know exactly what your customers want at every stage of the funnel or you may not. If you are among the people who could use some help in determining what types of questions your customers are asking along their customer journey without having to spend a lot of money, here are some excellent (and mostly free!) resources you can use to guide your content development journey.

Answer The Public

  • Imagine there was a way to hold a microscope to the actual questions about your offering that consumers are asking via search engines such as Google and Bing on a daily basis. Imagine no more! The folks over at Answer The Public have built a technology that allows you to do just that. Here’s how it works:

Infinite Suggest

  • Infinite Suggest enables users to look up the search terms that pertain to their offering, and generate a list of the top relevant keywords. This not only helps marketers to identify the content types and topics to include on their website, but should also be a driving force behind overall SEO efforts, or messaging within various assets. Note: This site focuses on Google’s search engine exclusively.infinite suggest

BuzzSumo’s Question Analyzer

  • As their homepage says, with BuzzSumo users can “find the most popular questions asked across hundreds of thousands of forums, Amazon, Reddit, Quora and Q&A sites for any keyword.” The beauty of this tool, as the site boasts, is that it allows you to tap into the minds of consumers on multiple search and discussion platforms.

buzzsumo question analyzer

Google Keyword Planner

(accessible through your Google AdWords tool)

  • This is a popular pick for those whose website is tied to Google Analytics. Leverage Google’s data to guide you through how to mindfully plan your content and keyword strategies. Identify the most popular search terms or phrases for your offering and easily move into setting up your Google campaigns, or simply use the insights for campaigns run through alternative channels.

google adwords keyword planner

Your number one goal with your content strategy should be to become a one-stop-shop for your customers, empowering them to get answers to all questions they have along their entire customer journey. Focus on addressing two important areas: barriers to purchase, and their aspirations. If your site content doesn’t guide your customers through their purchase barriers and motivates them towards achieving their aspirations, then you are in need of new content for your website.

This article first appeared on the Marketing Strategy Hub Blog, republished with permission from the author.

About the Author

Armida Markarova is an award winning Brand and Marketing Strategist who partners with companies to help them turn their marketing dollars into business outcomes that matter. As the Founder & Chief Strategy Officer of Marketing Strategy Hub, Armida and her team are focused on making sure that their clients stay on top and ahead of marketing trends by providing them with strategic marketing plans and educational workshops that help them acquire new customers and keep more of the ones they’ve already got.

With over 15 years of experience in marketing, Armida Markarova is one of the pioneer digital marketing strategists generating results and driving value for companies when Facebook, Twitter and LinkedIn didn’t even exist.

Armida’s approach to marketing and digital marketing is deeply rooted in understanding of the customer’s journey to purchase vs. just the final step of selling.

Armida is a strong believer in data driven marketing and storytelling. She uses analytics and data to drive her recommendations for her clients, which have proven to increase ROI and deliver desired business outcomes.

Website Testing Best Practices [Infographic]

Website Testing Best Practices

Website testing is critical to conversion optimizers.

Testing helps you identify the elements of your website and other marketing collaterals that are working and the ones you can improve on.

But it’s important to do testing right if you want to get insights from your testing activities that are meaningful to your organization.

Below we’ve created an infographic that shows the seven best practices every digital marketer should observe to ensure website testing success:

Website Testing Best Practices Infographic

1. Assess your testing readiness

Before you start any test, you should be able to clearly answer if you should be testing in the first place.

First, you can’t test if you don’t have the traffic. You need to have enough, stable, recurring controllable traffic to get valid results from your tests. A rule of thumb is for the page to have at least 10 conversions per day.

Then there’s the technology factor: can your CMS support testing? What tools do you already have to run tests? The technology aspect is important as you don’t want to risk inadvertently breaking the user experience while implementing your tests.

Which leads us to the most important consideration prior to testing: are you sure your website doesn’t have serious usability and user experience issues to begin with? Because those problems cannot be solved by split tests. As Conversion Conference Tim Ash states, “Testing inside of a pile of garbage is not a good solution.” Fixing the obvious usability and UX problems on your site that hinder visitors from converting is a better use of your time and resources at this point.

Testing is most useful when you’re at the stage of refining your website for more persuasive elements as well as usability and UX tweaks. Don’t use a/b testing as a crutch for the glaring usability and user experience issues on your site.

2. Clearly define your hypothesis

Testing is pointless if you’re doing it on a whim.

The idea behind testing itself is that you want to have concrete proof that something will work better on your site. That means that before you test, you should already have a theory about what’s wrong with your site and how it can be addressed by testing.

Testing is no other than scientific research carried out on your website. In fact, split tests utilize the experimental design where the original iteration serves as the control (A) and the element that’s changed for the study is the variable (B).

You shouldn’t take this to mean that you can’t have testing ideas arising from your or your team’s experience. You just need to make sure that these ideas are backed up by data from your business, and that testing your hypothesis will yield useful information about your customers, product, and/or market.

3. Learn what statistical significance means in testing

If you didn’t take up inferential statistics, now is the time to do so.

In website testing, it isn’t enough to look only at the descriptive statistics. You need to make sure that the results you’re getting aren’t due to random chance. Imagine you’re running a test where you changed a video with an image. When the results come in, you see that more visitors converted better on the new version. Although you’re excited with the results, you still need to check for statistical significance to confirm that the difference in conversion rates is real and didn’t happen by chance.

Also, don’t confuse the word “significant” to mean that your findings are “really important.” When your findings are statistically significant, it only means that confidence levels are high that the effect or relationship exists.

4. Start with simple tests

Optimization is exciting, and most marketers can’t help but get carried away.

They learn about the benefits of website testing and they’re already thinking of some grand tests on their web pages.

But before you start planning sophisticated experiments, you should know that like everything else, testing has a learning curve. It would be better to start with simple tests to familiarize yourself with the process. For instance, you can try changing the text on your call-to-action towards a more emotional variation to see if your visitors respond better to them. Or swap one image for another to learn if doing so would make more people convert.

There are lots of simple tests you can do that can have a big impact on your website conversion rate. Reserve those more ambitious tests for when you and your team are ready for them.

5. Segment before you test

Digital marketers often make the mistake of running their test on all of their web visitors.

But your visitors are not homogenous. They have important differences in terms of roles, culture, browser, and devices used. They also differ in terms of demographics, psychographics, and location, all of which influence how they respond to your website and marketing as well as their expectations and motivations on your web pages.

It is therefore best to target your test to a relevant audience. This way, you’ll gain a better understanding of visitor behavior based on where they’re coming from or according to their specific characteristics. For instance, you can target users who access your site on mobile to see how they respond to your changes. Later on you can do the same test on desktop website visitors. You can even compare if there are any differences in their behaviors.

6. Beware of testing biases

In website testing, as in all other research, you want nothing else than to arrive at valid and reliable results. Otherwise, all of your efforts will have been for nothing.

Validity refers to the soundness of your research design and methods. It’s a matter of how well your chosen variables, instruments, and procedures measure what you’re trying to measure in the study. Reliability, on the other hand, is concerned with the replicability of your research process. Will repeating the same study under the same conditions yield the same results?

It is your job as a researcher to control all threats to validity and reliability. These threats, or biases (since they can skew the results from your testing), can be internal or external. Some examples of internal threats are flawed sampling (often due to poor randomization), visitor bias (when a large portion of your sample are people who are familiar with your site), and shifts in your traffic mix (which commonly happens because of sequential testing).

External bias occurs when you test while there are seasonal traffic spikes, like holidays or when your testing coincides with the launching of promos. It can also result from malfunctions in your testing technology or tool.

These biases can affect the validity of your data set and skew your results. In turn, validity problems may undermine the reliability of your test. For example, if your test is affected by flawed sampling, your results will be unreliable and inconsistent with successive testing. It pays to be aware of these biases so you don’t waste your time and resources on flawed tests that could have dire effects on your website and other marketing activities.

7. Lack of success in testing is not failure

What if you keep getting statistically insignificant results?

What a lot of testing vendors and consultants won’t tell you is that a lot of your tests will fail. But this shouldn’t be a reason for you to give up.

Treat your failures as an important part of the learning process. Try to find out if you’ve been doing things wrong especially with your data collection and testing methodology. But when you’ve done enough tests, you’ll also discover that even failed tests reveal something about your customers and visitors.

Failed or not, you can use insights from your website testing to achieve your goal: improving usability and user experience so you can improve your conversion rate.

BUZZER! Why Attend Aimclear’s Integrated Psychographics, Search, Radical Targeting, Revenue & Branding Workshop!

marty weintraub unleashed

Paradoxically, now that paid social advertising channels at open-wide adoption, many marketers can’t score social ROI at scale in social alone. Stand true, courageous marketers! There are often easy wins skillfully segmenting marketing “Integration.”  We’ll share proven, integrated marketing techniques which optimize and expand marketing programs for greater leads and sales. Boom!

Learn how advanced marketers expand multi-channel conversion by integrating paid & organic: social, search, PR, offline, and other data. We’ll demonstrate using Facebook, Twitter LinkedIn, YouTube, and share fabulous hacks to integrate social with AdWords and segmented, filtered retargeting/remarketing.

We’ll also take a swing at paid and organic social fixes in response to the new “Facebook Zero” mess, as FB has nearly eliminated propagation of publisher, brand and news content in the organic news feed.

marty weintraub integrated marketing DGU18

Join Marty Weintraub, Founder of AIMCLEAR®, 2X winner of Best Large Integrated Agency, 10 total US Search Awards, storied client credits and 6X Inc. 5000 for a no-holds-barred full day workshop shredding session to demystify and empower attendees:

  • What the hell does “Integrated” mean anyway?
  • Psycho vs. Demo & Why ARE We Here?
  • Practical Social Psychographics for Profit
  • Psychographic Research, Proxies & Planning
  • Creative Segmentation! The Last Mile of Psychographic Targeting
  • PR & Social Psychographic Influencer Marketing
  • Organic Psychographics
  • Advanced Integration: Social Psychographics, SEM, SEO, PR & Data Management
  • Execution-by-hand, assistive technology vs. full automationfacebook targeting

Integrated Marketing Machines

I’ll share some of AIMCLEAR’s vaunted secret sauce, laying out hands-on channel techniques we know work to execute by hand, with assistive technology and/or full automation.

Creative Mapping. Radiate successful creative to & from any channel. This technique helped win two US Search Awards and transformed several client programs. Integrated creative is the future.

Target Persona Schemas w/ Templated Purchase Clarity: Map core search concepts & psychographic intent-layer-templates for powerful (re)targeting. This technique embodies marketing integration. Learn to run paid social in a 1:1 metaphor with search PPC. Again, this is part of the future of marketing integration and data management.

Audience Density Analysis

Psychographic Analysis for Complete Custom Audience Clarity

psychographic analysis
  • Study Single Pages & Themed Clusters
  • Build Mind Blowing Persona Reports
  • Parse Empirical Purchase Affinities
  • Advise Creative Strategy & Treatments
  • Crank Inbred Amplification Targeting
  • Slice Success traffic, Target Elements
  • Comprehend Keyword Psychographics
  • Segment Influencers for PR, SEO, Branding & Conversion
  • Map Lookalike Extrapolation
  • Mine Intent Data for Inside Banner Sales
  • Cause Keyword Search Early: Reduce Search Frequency (This one’s a real toe-tapper)

Filtered Retargeting Module, with Creative Mapping for and easy ROI boost. Learn to layer additional psychographic targeting variables at the keyword, creative and/or concept levels. This technique is little discussed and we’ve been using it for years.

Moonshot creative pathway to purchase mapping with client preview, approval render, & push to addressable channels. Moonshot is a dream come true. The ad writer sculpts multiple touches, landing page variables and takes the customer journey into account. The result is a more coherent marketing process.

PR & Influencer Social Psychographic Distribution Module

Troll (like a lure behind a boat) inexpensive media spend, distributing to influencers filtered by customer acquisition psychographics.  We’ve made a meal of this technique, leading the way in a hybrid PR/SEO and performance marketing integration hack. While FB has limited employer targeting, I’ll share effective workarounds.

Please Join Us at Digital Growth Unleashed 2018

Aimclear has been presenting workshops surrounding social psychographic targeted advertising for a decade, from Sydney and Munich to New York, San Francisco and Jerusalem.  Marty’s 4 years judging the EU and UK Search Awards afford him rare exposure to how best agencies and in-house marketers in the world use channels together, today.   This is a rare opportunity to get practical information from a team which sees a lot of Integrated case studies.

About Marty Weintraub

Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, winner of 10 US Search Awards, including 2X Best Large Integrated Agency, Best Use Of Social In A Search Campaign.

Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Etsy, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, SeagullOutfitters and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.

Entrepreneur Magazine wrote the reason for Marty’s success is a “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower.”​

Having helped Aimclear to Inc. 500/5000 status 6X (2012-2017: fastest growing privately held US Firms), Marty guides Aimclear agency content, vision, services & creative-hands-on. Aimclear is a 4X top 100 workplace by Minnesota Business Magazine. Marty won 4 “Top 25 Most Influential PPC Experts” awards, Top 100 Twin Cities People To Know & claimed the coveted “US Search Personality Of The Year” tiara. Marty is a perennial judge and presenter at The European & UK Search Awards.

His Wiley/Sybex books, “Killer Facebook Ads”​ and “The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success” are critically respected. Marty has been cited & quoted in flagship publications including WSJ, NPR, Inc., Forbes, MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.

Your Content is Great. Is it Helping Your Buyers?

is your content helpful to buyers?

In a recent post from Pam Neely, a well-respected consultant and content marketer, Neely looks at the time spent on content marketing efforts and what we are really getting out of it. If you spend 20 hours producing a “great” piece of content, is it actually great?

Not necessarily. A high-quality piece of content doesn’t automatically make the content great for you. As Neely points out, “if you had taken those 20 hours of content creation and put them into creating a piece of content that filled a content gap in your buyers’ journey… that content probably would get you results. That content would support both your business goals and the needs of your audience.” That’s what makes great content.

Unfortunately for most content marketers, building the content that occupies the space between business goals and audience needs can be tricky. It may not fit with internal marketing campaigns, the right resources may not be in place, or even more likely, the team may not know what that content actually is.

How do we find the gaps in our content and move buyers down the funnel?

There are a few keys, of which we’ll be digging into further at Digital Growth Unleashed, that can help content marketers find that sweet spot for success. Let’s take a quick look:

What’s already working in content marketing?

So often, content marketers get stuck on the “what’s next?” element of content creation. We are constantly trying to produce the next best thing or come up with a ground-breaking idea. The thing is, we don’t have to do that.

You likely already have content that is driving traffic and customers are responding to. The key is figuring out why.

1. What elements do the pieces have in common?

2. What problem do they address?

3. Where do they fit in the funnel?

By looking at our data and understanding what is already working, we can figure out what our customers actually want.

What are people looking for?

My foray into the world of marketing began at an SEO agency so I would be lying if I said I don’t obsess over how people search.

1. Where do they search?

2. How do they search?

3. What terms or phrases are they using?

4. How do people respond?

A client of mine has a really fantastic resource section. They’ve created guides, best practice docs, blogs, webinars, product demos, FAQs and more. All of these assets target various pieces of the funnel but also different types of searches.

However, during an analysis last year we realized that while they were doing a fantastic job creating content to get new customers in the door, they were missing the content that helps bring existing customers back. How did we find that content?

By looking at how others were searching online (via social, review sites, search engines), what search engine results were showing, what competitors were talking about, and through additional keyword research.

As a result, we now have a content strategy that incorporates existing customers and helps drive potential customers facing those more advanced challenges.

What are you missing?

Luckily, identifying what you are missing is the easy part as the first two steps really help you figure out what you need and what you don’t have.

The results may surprise you. Perhaps those product demo videos you haven’t gotten around to are a necessity. Or maybe that money you spent on creating an infographic really wasn’t worth it.

Creating content that your buyers want is what makes great content. By understanding what content is working and what content you need, you can ensure your budgets are going toward building assets that hit that perfect spot between business goals and audience wants.

Join me at Digital Growth Unleashed as we dig deeper and look at how you can take your content marketing strategy even further.

About the Author

Casie-Gillette

Casie Gillette is the Senior Director of Digital Marketing at KoMarketing, a B2B marketing agency in Boston, MA. She has been in the digital space since 2005, working on both the agency side and in-house. Casie has been responsible for developing and implementing marketing strategies for both small businesses and Fortune 500 companies. She regularly speaks about content marketing, search, social, and branding.

Unleash Digital Growth by Investing in Your Learning

unleash digital growth

Do you find it tough achieving robust digital growth?

Lots of marketers do.

Online marketing is a fast-paced industry. The tactics, strategies, tools, and platforms you’re using could actually be outdated.

Unfortunately, your competition is always intent in getting ahead.

To keep up, it’s a good idea to invest in continuous learning and skill upgrading for yourself and your team.

Start by attending Digital Growth Unleashed 2018, the conference that pays for itself and more!

Unleash Your Marketing Beast

Digital Growth Unleashed evolved from Conversion Conference, the original conversion rate optimization conference.

Conversion Conference was launched in 2010 by Tim Ash, CEO of SiteTuners and one of the pioneers in the CRO industry. Prior to its rebranding, the conference had 26 successful shows in San Jose, Washington DC, London, Hamburg, San Francisco, Frankfurt, Ft. Lauderdale, Chicago, Boston, Berlin, Paris, and New York City.

With over two dozen highly-rated shows in the US and Europe, Conversion Conference was the biggest in-person gathering of website optimizers. Thousands of digital marketers, web professionals, business owners, and conversion optimizers from 40 countries have been to the conference.

With Digital Growth Unleashed, we are taking the game to whole new level: optimizing across the entire customer journey! In two days, you’ll learn how to create the most compelling customer experiences from the best minds in digital marketing. Choose from four parallel breakout tracks featuring sessions on attracting, persuading, and serving customers, plus the technology and tools you need to amplify your marketing efforts.

Unlock the Full Potential of Your Online Business

Yes, there are a lot of marketing conferences out there. But as previous attendees of Conversion Conference will tell you, this is one of the few conferences where you’ll get meaningful insights for optimizing your online business.

Digital Growth Unleashed will continue that tradition of providing real value in terms of in-depth discussions while still allowing plenty of opportunities for attendees and speakers to learn from and build relationships with each other. Just check out our agenda and see for yourself!

So if you want to see some serious business growth this year and in the coming years, be at the only conference that takes optimization seriously. Take the first step to empowering your digital marketing team – bring all of them on May 16-17th to Digital Growth Unleashed 2018 in Las Vegas.